Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing (英語) ペーパーバック – 2009/10/1
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How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice. Table of Contents Chapter 01: Some - but not too much - Economics Chapter 02: Pricing Psychology: What is your product worth? Chapter 03: Pricing Pitfalls Chapter 04: Advanced Pricing Chapter 05: What your price says about you (and how to change it) Why read this book? At Business of Software 2007 Michael Pryor held an impromptu session on how to price your software. So many people turned up, and so many people kept on arriving, that by the time they d introduced themselves there was no time left to talk about software pricing. I ve had similar experiences; in fact, How do I price my software? is probably the most common question I m asked by software entrepreneurs and product managers. This handbook is an attempt to answer that question. Neil Davidson, Author. About the Author Neil Davidson is co-founder and joint CEO of Red Gate Software. Red Gate was founded in 1999 and now employs some 150 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for three years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.
1. Basics of pricing
2. Finding out what's your product worth? in other words what is the right price for your products
3. Pitfalls that one needs to avoid
4. Various ways one can price their products and choosing the right strategy
5. Once you have arrived at a price then, how to make sure you are able to change the same without affecting your sales.
Even though this one is a small book, but eventually covers concepts I wanted to learn. Overall a very good book for some one who needs to learn on how to create a pricing strategy for their products.