Design Transitions: Inspiring Stories, Global Viewpoints, How Design Is Changing (英語) ペーパーバック – 2013/11/5
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Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics.
Our journey has taken us across the globe in search of the most innovative design practitioners, and their answers to the question 'How are design practices changing?' From small practices to vast corporations, the renowned to the lesser known: these are the stories of people working at the fringes of the traditional disciplines of design. They have opened up their design worlds to reveal the methods, tools and thinking behind their inspirational work. Some of the organizations and individuals featured includes: Droog, BERG, Fjord, thinkpublic, FutureGov, Hakuhodo Innovation Lab, DesignThinkers Group, INSITUM, Optimal Usability, frog Asia, Ziba, Banny Banerjee, Ezio Manzini, Carlos Teixeira and Adam Greenfield.
Design Transitions is divided into three sections:
Section I: Changing Practices features 25 stories from design practices in a range of disciplines.
Section II: New Territories features five organizations introducing and embedding design approaches into their core practice and operations.
Section III: Viewpoints features 12 interviews with leading design academics, offering additional insights and a critical perspective on the key themes that have emerged from our case studies and interviews.
"This book captures all the exciting changes that are currently happening in design. It's great to read so many inspiring stories from around the world. " - Tim Brown, IDEO
" This is a must-read for anyone interested in knowing where design is
headed. " - Jon Kolko
While this might sound abstract to some people, the authors manage to bring it to live by telling real stories of how design thinking changed the lives of people.You feel their own excitement when they arrive in Curitiba, Brasil or Amsterdam and discover what communities and companies can do with this philosophy to change their way of working.
The global perspective that the book presents provides a view point into emerging design and innovation hubs, such as Asia. It is within these markets that I can identify some of my favourite stories from the book, which outline modern techniques for design research. In addition to the business based case studies, there are compelling examples of how social design is being applied to address social challenges, and how governments across the world are adopting this new way of problem solving.
I recommend this book to university students who are embracing design thinking and social design for the first time. Finally, to all those professional designers out there - make sure you cast your eyes on this, as it is a comprehensive snap shot of how design is changing now.