The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience (英語) ペーパーバック – 2002/7/22
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Based upon extensive, ground-breaking research, The Design of Sites introduces a comprehensive, pattern-based approach to making web sites truly customer-centered. Using the 101 patterns presented here, Web and business professionals can learn from the industry's experience and best practices, and dramatically improve customer satisfaction and retention. The authors have chronicled visitors' behavior to find the patterns that emerge from experiences ranging from navigation to e-shopping, and to discover how individual site visits fit into users' larger goals of finding information and making purchasing decisions. Drawing on this research, The Design of Sites introduces proven principles, processes, and patterns for building customer-centered Web sites. Their patterns encompass virtually every key issue, including: creating powerful home pages; managing content; simplifying layouts and navigation; optimizing performance, and much more. For all Web designers, developers and decision-makers seeking to maximize the business value of their Web sites.
Douglas van Duyne is senior director of customer experience products and design at Keynote Systems, the worldwide leader in Web performance measurement and management systems. He was the cofounder, president, and CEO of NetRaker, a leader in customer experience management solutions, prior to NetRaker's acquisition by Keynote in April 2004. Doug has more than twenty years of entrepreneurial, management, and software design experience.
Doug's management experience includes positions at GO Corporation, an early portable computing developer, and software product design at KidSoft, a pioneering e-commerce company before the advent of Web-based shopping. As principal of Dune Design Group, Inc., he consulted on major Web site design projects for Intel, Safeway, Cooking.com, and healthshop.com.
Doug studied computer science, physics, visual arts, and music at the University of California, Berkeley, and he has a B. S. in computer science.
James A. Landay is a professor of computer science at the University of California, Berkeley, where he teaches courses in human-computer interaction. He is also the CTO and cofounder of NetRaker.
Jason I. Hong is a researcher at the University of California, Berkeley. He has worked at IBM Research, Fuji Xerox Palo Alto Laboratories, and Xerox Research, and is a consultant for eDealFinder.com.
The Design of Sites: Patterns, Principles and Processes for Crafting a Customer-Centered Web Experience. Creating a website is easy. Creating a website that connects with your audience is not so easy. It takes planning, experience, an intuitive understanding of your audience and skill.
The authors have done much of the work. They have taken the time to reduce their knowledge to writing. Their book distills the practices that result in sites that draw repeat visitors to simple patterns, principles and processes. The book is comprehensive and easy to use. It can be read front-to-back. It can be read in snippets. It provides design solutions to common web design problems. Follow the patterns and you will shorten your development cycles and reduce your maintenance costs.
If you are in the Web Development or Design business, buy the book. I promise it will be dog-eared from use in a short period of time.
The development of pattens, based upom the seminal work of architect Christopher Alexander, are a series of "best practice" web design patterns that are cross referenced to create a very powerful and usable book. As a particular pattern, or problem, is defined and resolved the useful relationships to other patterns are noted. For example, as the reader works through "Sign-in/New Account" related patterns including "Process Funnel", "Personalized Content", "Meaningful Error Messages" are noted, each of which have their own descriptions and resolutions. The excellent examples and consistent formatting of individual patterns strengthen the connection between the patterns and result in a highly usable book.
This important work is highly recommended!
Many different types of web designs are presented, and the rationalizations for the use of the sites is given.
I refer to it when i design a new website.