Crossing the Chasm, 3rd Edition (Collins Business Essentials) ペーパーバック – 2014/1/13
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
- 出版社 : Business; 第3版 (2014/1/13)
- 発売日 : 2014/1/13
- 言語 : 英語
- ペーパーバック : 288ページ
- ISBN-10 : 0062292986
- ISBN-13 : 978-0062353948
- 寸法 : 13.49 x 1.65 x 20.32 cm
- Amazon 売れ筋ランキング: - 47,269位洋書 (の売れ筋ランキングを見る洋書)
Definitely crossed it2016年3月6日に英国でレビュー済み
Good book that explains the product innovation cycle in a clear (albeit simplified) framework. It has a rightful place in the business innovation literature as a "must read". Only caveat of course is that it could lull the reader into thinking that this process is easy to manage as this analysis benefits hindsight bias (like almost all business books). One may find that the chasm crossing approach is quite chaotic and difficult to foresee by the entrepreneur as the industry structure is usually still rapidly evolving in the early years.
Radio Engineer Type
I work in an industry forum which aims to accelerate ...2016年2月18日に英国でレビュー済み
I work in an industry forum which aims to accelerate adoption of small cell technologies, and this book has really helped explain the two opposing mindsets on the early adopters and the mainstream, and hence why the chasm exists. Reading this has really helped me realize that going mainstream really does require a different approach and message.
I love marketing books and this one starts well but I ...2018年1月18日に英国でレビュー済み
I love marketing books and this one starts well but I found it laboured its point somewhat. Worth a read, especially for people designing new products but not very engaging.
Mr. Mark Jones
Needs to be read by upper management, but won't be.2015年10月27日に英国でレビュー済み
Not actually containing anything innovative for people who already work in this area, is does a good job of pulling together a vision of marketing and development strategy for clueless upper management, who won't read this, just give it to their staff. (which is exactly what the book says don't do).
I really enjoyed reading this book , i dont work in the hi tech industry but the relevance to marketing spans into other industries. Well worth the reading if you are working in or associated with a sales or marketing environment.