Cradle to Cradle: Remaking the Way We Make Things (英語) ペーパーバック – 2002/4/22
"Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'." --Carl Pope, Executive Director of the Sierra Club"Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution--beyond today's fossilized industrialism. This enlightened and enlightening book shows us how--and indeed, that 'God is in the details.' A must for every library and every concerned citizen." --Hazel Henderson, author of Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy "[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention." --Ben Ehrenreich, Mother Jones magazine "[A] clear, accessible manifesto... the authors' original concepts are an inspiring reminder that humans are capable to much more elegant environmental solutions than the ones we've settled for in the last half-century." --Publishers Weekly "A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring." --Kirkus Reviews "Our planet is alive and the wondrous web of biodiversity provides us with all we need -- clean air, water, soil, and energy, as well as food, medicine, resources. Whatever we do, that's what should be the highest priority for protection and we have to adapt everything else to that end. With this book, McDonough and Braungart open our eyes to the way to genuine sustainability by the study of nature and mimicking her ways. This is a groundbreaking book that should be the Bible for the Second Industrial Revolution." --Dr. David Suzuki, Professor Emeritus, University of British Columbia
William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy thatin demonstrable and practical waysis changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United States.
Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations.
In 1995 the authors created McDonough Braungart Design Chemistry, a product and systems development firm assisting client companies in implementing their unique sustaining design protocol. Their clients include Ford Motor Company, Nike, Herman Miller, BASF, DesignTex, Pendleton, Volvo, and the city of Chicago.
- 発売日 : 2002/4/22
- ペーパーバック : 193ページ
- ISBN-10 : 0865475873
- ISBN-13 : 978-0865475878
- 商品の寸法 : 13.34 x 2.06 x 20.68 cm
- 出版社 : North Point Pr (2002/4/22)
- 言語: : 英語
- Amazon 売れ筋ランキング: - 191,658位洋書 (の売れ筋ランキングを見る洋書)
The first half (yes half) of the book could be condensed to just a few pages. It sets out how bad the current way of doing things is, but is extremely depressing (to the point where you start wondering how any of us are still alive!) and in fact just says the same thing in numerous different ways. I think in the entire first half of the book, there were only actually two positive suggestions of what might be done differently, and these were very brief. One was the turf on the roof concept, so nothing new there.
I would suggest just skipping the first half of the book. In summary, what we do now is less than good.
The second half of the book starts to actually outline what the authors suggest as an alternative and the book does improve. Nonetheless, the vast majority of the offerings are highly conceptual in nature rather than actual practical ideas or things that could be implemented. If we could move to cars that functioned like purifying trees, then great, but anyone can suggest that. Actually suggesting some technology that could do this, now that would be something else.
Many common sense solutions to avoiding the use of poison/toxins etc to the benefit not only of our lives, but the planet too.
An update it seems to me is essential.
This book should be compulsory reading for every government and industry leader, as well as a core reading on the design curriculums.