中古品
¥1,995
+ ¥257 配送料
中古商品: 非常に良い | 詳細
発売元 Paper Cavalier JP
コンディション: 中古商品: 非常に良い
コメント: 少し使用感あり。 海外からの発送のため、2—4週間程度でお手元に商品をお届けします。商品及びサービス等の質問は、日本語で対応いたします。
この商品は1-Click注文できません。
この商品をお持ちですか? マーケットプレイスに出品する
裏表紙を表示 表紙を表示
サンプルを聴く 再生中... 一時停止   Audible オーディオエディションのサンプルをお聴きいただいています。
この画像を表示

著者をフォロー

何か問題が発生しました。後で再度リクエストしてください。


Content Critical: Gaining Competitive Advantage Through High-Quality Web Content (英語) ペーパーバック – 2001/11/28

5つ星のうち3.6 3個の評価

その他 の形式およびエディションを表示する 他の形式およびエディションを非表示にする
価格
新品 中古品
ペーパーバック
¥1,995
¥9,495 ¥1,841
お届け日: 7月28日 - 8月12日 詳細を見る
click to open popover

Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。

  • iOSアプリのダウンロードはこちらをクリック
    Apple
  • Androidアプリのダウンロードはこちらをクリック
    Android
  • Amazonアプリストアへはこちらをクリック
    Android

無料アプリを入手するには、Eメールアドレスを入力してください。

kcpAppSendButton

商品の説明

レビュー

"Content Critical is highly recommended. It belongs in every design library. It should be on the reading list of every course in Web design. Any Web designer who plans to be in business five years from now should read this book." 

Ken Friedman, Design Research News

"Content Critical is amply provided with reality checks, examples, and practical ideas and suggestions ... The authors have succeeded in writing a book that will appeal to both beginners and experts."

Geert Jan Kraan, Net Professional magazine

"Content Critical is another good example of a book that can make a difference. The book is well written and full of useful insights on web publishing. And, as such, the book is a very useful tool for everybody who is in charge of a commercial website."

Gert Birnbacher, chairman of DEBA, Scandinavia's largest network of e-business companies

"Content Critical is the best non-technical book on the subject of web content that I have come across to date ... For those interested in the 'change management' dimension of content and knowledge management, Content Critical may well become the standard text."

Andy Harrisson, Content Management Focus magazine

"Content Critical is an excellent book for academics and practitioners alike ... It should be read by anyone involved in Web content management, of course, but it should also be required reading for those with responsibilities including internal or external communication (and what academic or executive does not?)"

Colin Jevons, Journal of Consumer Marketing

"The term "bible" is now highly over-used in reference to tech books but if it weren't, that's how I would categorize Content Critical."

Rowan Wilson, Knowledge Management Review


"In this wonderfully straightforward book, Gerry McGovern and Rob Norton show why the success of your business depends, more and more, on getting 'the right content to the right person at the right time'."

Jonathan Price, author of Hot Text: Web Writing that Works


"In two books about the Web (Content Critical and The Web Content Style Guide), Gerry McGovern and his co-authors have made the subject as easily understandable as it is disorganized in reality."

Robin Sherman, American Society of Business Publication Editors


"Students and practitioners alike will benefit greatly from Gerry's book and I have made it a core 'must have' text for my undergraduate new media studies courses."

Andy Price, University of Teesside

"I can't think of anyone more clearly focused on the issue of good site content than Gerry McGovern, and I found myself nodding in agreement on every page,"

"For me, it was an important book to read, because, as a copywriter myself, I find the line between 'content' and 'copy' is very hard to discern sometimes. I think it's important for online copywriters to understand the work of content creators, and vice versa."

"Best of all, you get the sense with Content Critical that McGovern has a deep, deep knowledge of the subject. And he writes in a way that makes his knowledge accessible to others. Absolutely THE book on creating and managing content online."

- Nick Usborne, author of Net Words: Creating High-Impact Online Copy

"In this wonderfully straightforward book, Gerry McGovern and Rob Norton show why the success of your business depends, more and more, on getting "the right content to the right person at the right time."

"Their book cuts through the dot com hyperbole to show why your content is critical to profit. On the Web, therefore, we are all becoming publishers."

"With common sense, good humor, and sharp focus, McGovern and Norton give practical step-by-step advice on creating and managing content. I think you'll laugh out loud, as you mark passages to quote to your boss and your team."

- Jonathan Price, author of Hot Text

"Everyone involved in the Web should read this book; it is Tom Paine's Common Sense for a wired world.  Buy it now or watch your empire fall."

- Rob Benson, TrainingZONE

"Content Critical does a terrific job of laying out the reasons why content itself must take priority and then, even more importantly, the reader is the number one priority.  The book has been of great value in getting this vital rule across to the students."

- Diana Botsford, Director of Information Services, Drury University, USA

"Every serious webmaster, web designer, online editor, web developer or student-in-training will find Content Critical will make them stop and critically think about their web design work.  My students are now required to read it."

- Curt Schroeder, University Regina, Canada

著者について

 Gerry McGovern is a content management consultant and author. He has spoken and written extensively on Internet issues over the last seven years. He is advisory editor for BOSS (Bloomsbury) on the subject of ecommerce. (BOSS is a 3 million word plus one-stop reference and interactive tool, embracing all aspects of the world of work.) He writes a column for the popular marketing website, clickz.com, on the subject of content management and also has his own highly regarded and widely read online newsletter called New Thinking. He is a member of the Financial Times Knowledge Dialogue, a network of thought leaders advising executives on critical business issues.  Previously Gerry founded Nua, which became best known for Nua Internet Surveys, a leading resource for information on Internet trends.

Rob Norton

is a freelance journalist in New York City. He is a contributing editor at Business 2.0 magazine, for which he writes the Leading Questions column, as well as news stories and feature articles. He also writes and publishes Net Style, a weekly online newsletter. Rob also does consulting work in journalism, publishing, website design and information architecture.

Previously Rob was Executive Editor at Fortune magazine, where he was a member of the management team that revamped Fortune in 1996. He was responsible for "First," Fortune¿s innovative front of magazine section, and directed Fortune¿s economics coverage. Rob joined Fortune in 1984, and worked for several years in the magazine¿s Washington bureau. He has written several cover stories and dozens of feature stories, and also edited Fortune¿s 70th anniversary issue in February 2000.


登録情報

カスタマーレビュー

5つ星のうち3.6
星5つ中の3.6
評価の数 3
星5つ 33% (33%) 33%
星4つ 33% (33%) 33%
星3つ 0% (0%) 0%
星2つ 34% (34%) 34%
星1つ 0% (0%) 0%
Amazonは星評価をどのように計算しますか?

この商品をレビュー

他のお客様にも意見を伝えましょう

海外のトップレビュー

lesteph
5つ星のうち2.0 A brave attempt, but fundamentally unsuccessful
2003年12月17日に英国でレビュー済み
Amazonで購入
16人のお客様がこれが役に立ったと考えています
フィードバックを送信中...
フィードバックをお寄せいただきありがとうございます。
違反を報告
Robert Kravitz
5つ星のうち4.0 Highly Recommended
2002年1月14日にアメリカ合衆国でレビュー済み
Amazonで購入
フィードバックを送信中...
フィードバックをお寄せいただきありがとうございます。
違反を報告
Gordon Jenkins
5つ星のうち5.0 I bought this book of Gerrys and showed my boss saying "hey
2002年2月6日にアメリカ合衆国でレビュー済み
Amazonで購入
2人のお客様がこれが役に立ったと考えています
フィードバックを送信中...
フィードバックをお寄せいただきありがとうございます。
違反を報告