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Blake J. Harris

Console Wars: Sega, Nintendo, and the Battle that Defined a Generation (英語) ペーパーバック – イラスト付き, 2015/6/2

Blake J. Harris (著)

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Now a documentary on CBS All Access.

Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.

In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

A best book of the year: NPR, Slate, Publishers Weekly, Goodreads

本の長さ

576ページ
言語

英語
出版社

Dey Street Books
発売日

2015/6/2
寸法

4.06 x 14.99 x 23.11 cm
ISBN-10

0062276700
ISBN-13

978-0062276704
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It’s far and away one of the best non-fiction books I’ve ever read. -- Forbes

Like the pixels that together create a larger picture, Harris presents the various elements of the business in vivid color...remarkably detailed and fast paced. -- Booklist

A riveting story full of colorful characters… a fascinating, illuminating history… an essential read. -- Publishers Weekly (starred review)

A must-read. Period. -- IGN

A highly entertaining behind-the-scenes thriller. -- Kirkus Reviews

Fast, fluid, and startingly accessible. -- Entertainment Weekly

A fast-paced page-turner...it’s exciting to finally get a no-holds-barred account of a history that has largely been kept secret from the public eye. -- Wired

著者について

Blake J. Harris is the bestselling author of History of the Future and Console Wars, which is now a CBS All Access feature film by Seth Rogen and Evan Goldberg. He has written for ESPN, IGN, Fast Company, The Huffington Post, /Film and The AV Club. He is also a regular guest on Paul Scheer’s How Did This Get Made? podcast, where every week he interviews some the biggest names responsible for some of the worst movies ever made. Harris lives in New York with his wife.

登録情報

出版社 : Dey Street Books; Reprint版 (2015/6/2)
発売日 : 2015/6/2
言語 : 英語
ペーパーバック : 576ページ
ISBN-10 : 0062276700
ISBN-13 : 978-0062276704
寸法 : 4.06 x 14.99 x 23.11 cm

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1. Offers insights into differences in management styles between Japan and the US

It was very interesting to witness firsthand how two companies (a US subsidiary and a Japanese parent) which supposedly have the common goal in mind act differently. It applies to both Sega and Nintendo.

Instead of harnessing the opportunities offered by having people from diverse backgrounds on the team, they practically killed each other in silence.

2. Offers insights into the difficulties that a latecomer faces in the market

Sega came in late and Sony came later than Sega. However, at the end of the day, only Sega seems to have left behind. You would get the idea why this happened by reading this book and how to overcome it.

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Thedrisk

Great read not without its flaws

2014年6月15日に英国でレビュー済み

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This charts Tom Kalinske career at Sega so from 1991 to 1996 and covering a golden period in gaming history, with the Megadrive, Saturn and Nintendos NES and SNES and N64. Then going into the rise of Sony and the Playstation. The book switches only occasionally to Nintendo and Sony, with almost all from Sega of Americas point of view.

Blake Harris reportedly interviewed 500 people at Sega and Nintendo for this book, but I suspect most were marketing guys and girls and most in Sega. For this book is essentally a marketing story, dont expect to meet the writers of the game beyond the tiniest mention and yet chapters on the latest Sega advert. This isnt a criticism just an observation upon its focus.

It is written in a novelised form, with dialogue to make you cringe, but Blake Hartis does a good job of making a dry topic a great read never the less through this style.

I pride myself on knowing quite a bit on the subject of video game history and this book is generally good and although the research is patchy (particuarly when discussing Nintendo) and the dialogue the characters speak are highly suspect and couldn't exist outside a Mills and Boon novel... still most events described it is accurate.

Also the book is very US centric to the point of Xenophobia, the Sega of Japan are portrayed as bumbling idiots and one time explained as all cowards unlike the Sega of Amerca who must all wear capes with S emblazed upon their chests such is there flawless and constant heroic decision making. I can't vouch either way personally how Sega of Japan were, but I strongly believe they were far better than this book portrays them. It basically reeks of egotistical people recounting a story where nostalgia and hindsight makes them all into flawless heroes.

The book has mistakes in it and the mistakes and ommissions seem bizarre until you realise that Blake has mostly interviewed the suits in marketing and so you are dealing with those peoples mistaken knowledge... examples such as Nintendo going from Hanafuda cards straight to electric console (missing the all important toys) , bizarre statements like Mario was built as a Joust clone, to unforgivable mistakes in the book like Mario Kart was the first game to shock the world with Mode 7... or Rare software chose the ZX Spectrum as it was the most powerful system available.

Reading the above you probably are wondering why I have given it four stars? Well despite its mistakes I thoroughly enjoyed reading it and for the most part the events described are very accurate and bang on (i would say 95% right), and when combined with a writer able to make the story both interesting and compelling.

At its heart its a David and Golliath story, with Sega thwarting the giant that was Nintendo. Treat the book as Hollywood war film blockbuster, that is expect it to have a slant from reality about the importance of America and to be willing to bend the truth and occasionally break it, all to ensure that the central story arc isn't diminished. Accept that as I did and you will find much to enjoy and love with this book.

I just hope Blake Harris considers releasing the transcripts of all his interviews as I would love to be able determine the reality from the Hollywood in the book.

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Pilch

A very interesting read, but with a few issues

2017年5月25日に英国でレビュー済み

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I picked this up for 99p during a Kindle deal, as a gamer myself it sounded like an interesting read. It does a good job of setting the scene, showing where Nintendo and Sega started and how they came to be giants of the industry. There are some great stories in here, especially some of the Expo and store/price war ones, and will take people of a certain age on a nostalgia trip.

The main issue is with the language in the ‘real-life’ conversations between people involved. I know you have to allow some leeway when interviewees are recalling conversations that took place around 25 years before, but Blake Harris is putting words in these people’s mouths and the way he has these people talking to each other is at times laughable and unrealistic. I found myself closing the book during chapters which had large chunks of these conversations to come back to the book another time, they can be too much. It’s like something from a cheesy daytime soap opera.

There is also a strong Sega bias. This book does lift the lid on some questionable business practices from Nintendo, which had a 90%-odd control of the console market at one time, but they always seem to be presented as stuffy and controlling, where Sega tend to be presented as bright, breezy, and faultless. It’s clear from the book that Sega made mistakes too, but these are always excused - and nearly always attributed to Sega Japan - whereas any Nintendo mistakes are picked apart. The book largely ignores markets outside North America (understandable perhaps when this is where the author hails from).

I don’t want to be too down on the book as overall it was a decent read. Take the cringeworthy conversations out and you are left with a very well-researched book with interesting input of the big hitters from the time, and the facts and figures to back things up where necessary.

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Sparky

Great way of reliving my youth

2021年2月25日に英国でレビュー済み

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Loved this book. Shows how Sega went from a little upstart against the mighty Nintendo, all the way to being an equal, and even slightly ahead, only to drop the ball when they went for the next gen (32 bit) consoles and surrendered their position.
Never knew that they had been so close to an alliance with Sony, how different things could have been if the PlayStation had been a joint venture!
Great read for 30 something's that had any of the big 2s consoles and love video games.

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Mr. N. Long

Narrow in scope, but entertaining

2014年7月27日に英国でレビュー済み

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I bought this book because I was very much an 80’s Nintendo kid and there has been quite a bit of buzz about it.

The first thing that must be said about it is that this is a book with a very narrow scope. It’s not a history of the console wars, it’s not even a history of Sega (check out Service Games for a better book on this subject). Instead it is a history of how Tom Kalinske successfully marketed the Mega Drive to become the dominant console in early 90’s America before Sega spectacularly shot themselves in the foot with the Sega CD /32X / Saturn debacle.
Non Americans should be aware that markets outside of the US are largely ignored.

Despite it’s limitations it’s a very detailed and clearly well researched book and even people who’ve read quite a bit on the subject will probably learn something. It’s written in an engaging novel like style and is an enjoyable read (though the imagined dialogue is horrific) For people considering a purchase it’s important to realise that it is at it’s heart a book about marketing not video games, or tech.

Though there is little doubt that Tom Kalinske was a marketing genius and pulled off one of the all time underdog upsets when Sega USA pushed Nintendo in the second place spot, the book is guilty of being a bit of a rose tinted love letter (The author even name checks him as a “Great guy” in the acknowledgements).

Most of the achievements of Sega are attributed to him and his team while seemingly blaming anything bad that happened on Japan. This is especially jarring with the 32X which is portrayed as something that was foisted on him when most sources agree that it was largely Sega USA’s baby and developed by a team under his control.
Perhaps worst of all the book asks the question why Sega Japan was so hard on Sega USA and comes to the conclusion “No one knows, probably jealousy” without acknowledging that Sega USAs overspending and price slashing saddled Sega with large debts that restricted their ability to compete with the Playstation.

Despite all these complaints it’s an entertaining book as long as you take it with a substantial pinch of salt and I’m sure most gamers of the early 90’s will enjoy the warm glow of nostalgia.

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Kiran_mk2

Great read for all Sega and Nintendo 16-bit fans

2016年8月23日に英国でレビュー済み

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As a massive Nintendo fan in the early 90s I approached this book with some trepidation. After all, the book was about how Nintendo's Japanese rivals Sega turned from also-ran into world-leaders during the exciting times at the dwan of the 16-bit era. I needant have worried, however as the book is an increadibly fascinating insight into how the US videogame industry developed at breakneck speed. It tells the story of a collection of American executives pushing back against the conservative nature and cautious approach of Sega Japan (still typical for Japanese companies to this day). While Nintendo attempted to exploit their near monopoloy at the end of the 80s, Sega US grew by spotting the gaps Nintendo left, advertising to make fun of Nintendo and looking to work in partnership with those who also disliked Nintendo's control. From making the most of their new mascot, to guerilla marketing approaches to get the US retail giants such as Toy R Us and Walmart onside. For Nintendo fans such as myself, there is still plenty of information about the history of Nintendo and, indeed, how they came to dominate the 8-bit market and establish such draconian terms on their partners. This was actually a bit of a downer for me to see how oppressive and dictorial Nintendo were to their so-called partners, turning on them at the drop of a hat - perhaps illustrated best when Nintendo abandoned Sony for Philips to develop a CD-drive addon. The first Sony knew about this when Nintendo announced it at E3! Also surprising is how little most of the executives knew (or cared) about video games. Written in a way where you always want to read another chapter the book reads very well.
As anyone who was into their 8 and 16-bit consoles in the UK will know, Nintendo treated Europe very much as a 2nd class society (long delays for game releases - if they were released at all - which were unoptimised for the region and very high prices) and sadly the book doesn't touch on this market, focussing on the the US market. From my memory of the time, the SNES was clearly the better console although the Mega Drive had some fantastic games but as the book shows - it's not always how good something is, it's about how it is marketed.

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