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[Petersen, Lars Birkholm, Person, Ron, Nash, Christopher]のConnect: How to Use Data and Experience Marketing to Create Lifetime Customers (English Edition)



Connect: How to Use Data and Experience Marketing to Create Lifetime Customers (English Edition) Kindle版

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紙の本の長さ: 263ページ Word Wise: 有効 タイプセッティングの改善: 有効
Page Flip: 有効 言語: 英語
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Connect and engage across channels with the new customers

Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important.

Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer.

  • Discover the technology and processes that allow marketers to remain relevant
  • Craft a personal, relevant, and accessible customer journey that engages the connected customer
  • Keep in touch throughout the customer's life cycle, both online and offline
  • Link digital goals and metrics to business objectives for a more relevant strategy

Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.


LARS BIRKHOLM PETERSEN manages the Sitecore Business Optimization Services global team of consultants. He helps organizations connect the experience across the different channels their customers use.

RON PERSON is Senior Consultant, Business Optimization, for Sitecore. He is the author of 26 books including Balanced Scorecards and Operational Dashboards with Microsoft Excel from Wiley.

CHRISTOPHER NASH is Senior Consultant, Business Optimization, for Sitecore. He is an experience marketing specialist who advises customers about strategies and best practices for creating successful connected customer experiences.


  • フォーマット: Kindle版
  • ファイルサイズ: 9263 KB
  • 紙の本の長さ: 263 ページ
  • ページ番号ソース ISBN: 111896361X
  • 出版社: Wiley; 1版 (2014/9/5)
  • 販売: Amazon Services International, Inc.
  • 言語: 英語
  • Text-to-Speech(テキスト読み上げ機能): 有効
  • X-Ray:
  • Word Wise: 有効
  • おすすめ度: 5つ星のうち 5.0 1 件のカスタマーレビュー
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形式: Kindle版Amazonで購入
コメント 違反を報告 で最も参考になったカスタマーレビュー 5つ星のうち5.0 4 件のカスタマーレビュー
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5つ星のうち5.0Five Stars
2015年4月23日 - (
形式: Kindle版Amazonで購入
5つ星のうち5.0This book shows you how to remain relevant by using the data to make better marketing decisions
2015年3月10日 - (
Filip Geuens
5つ星のうち5.0A roadmap for realistic marketing transformation.
2014年10月6日 - (
Anand Thaker
5つ星のうち5.0Connect does a great job of walking through the necessary steps in developing ...
2015年3月14日 - (
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