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[Merrick, Nigel]のHow To Compete With Cheaper Photographers Without Lowering Your Prices: A Photography Marketing Short (English Edition)

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How To Compete With Cheaper Photographers Without Lowering Your Prices: A Photography Marketing Short (English Edition) Kindle版


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Kindle版
¥ 341

紙の本の長さ: 44ページ タイプセッティングの改善: 有効 Page Flip: 有効
言語: 英語
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商品の説明

内容紹介

Being a professional portrait or wedding photographer is a great way to turn your passion into something you do for a living.

That is, until you fail to book yet another client because they found someone else who could do it cheaper than you.

The frustration is bad enough, but how do you convince your spouse or family that things will eventually get better? Do you even still believe that your situation can actually improve?

Feeling like you're stuck in a full-on price war with every other photographer in town, or that your own family lacks belief in what you do, truly sucks.

You wish there was something you could do to move your business in the right direction, but you feel like you've tried everything you can think of without success.

If this sounds familiar, this short book is designed to help you fix these problems.

I created this "marketing short" as a way for you to get some solid actionable advice in a quick and easy-to-digest format with zero fluff. This is especially useful as a springboard and starting point for anyone who feels overwhelmed or unsure of what to do first.

Everything in this book is aimed at helping you to:

* Understand why cheap photographers can steal your clients...
* What you can do put a stop to it—starting today...
* Feel more in control of your photography business...

I created this book for photographers of all levels who want to focus on serving the people they most love to work with and who love what they do.

It's for photographers like you who want to grow and build a loyal family of clients instead of wasting time worrying and feeling stressed out about where the next client will come from.

As a photography marketing coach, I've helped hundreds of professional photographers over the last 10 years. The tips and strategies in this book are distilled from thousands of hours of hands-on experience, brought together in one convenient and easy-to-read book.

For example, I'll show you:

* Why you're literally giving your clients away...
* What makes you different to the cheaper folks...
* The important role of your brand message...
* How to demonstrate the value of the experience you offer...
* The kind of people you want to work with most...
* The nasty side-effects of poor pricing and how to fix it...
* How your website and blog should work for you...
* The power of storytelling in marketing...
* And a whole lot more...

If you follow what you learn in this book, you'll focus less on worry and stress, and more on creating amazing photography for your clients to treasure for a lifetime.

登録情報

  • フォーマット: Kindle版
  • ファイルサイズ: 1060 KB
  • 紙の本の長さ: 44 ページ
  • 販売: Amazon Services International, Inc.
  • 言語: 英語
  • ASIN: B077921W3Q
  • Text-to-Speech(テキスト読み上げ機能): 有効
  • X-Ray:
  • Word Wise: 有効にされていません
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