Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。

  • Apple
  • Android
  • Windows Phone
  • Android


Kindle 価格: ¥ 3,024

¥ 756の割引 (20%)


Kindle または他の端末に配信

Kindle または他の端末に配信

Kindle App Ad
[Dentsu Public Relations Inc.]のCommunicating: A Guide to PR in Japan 8th Edition 2018 (English Edition)

Communicating: A Guide to PR in Japan 8th Edition 2018 (English Edition) Kindle版

その他(2)の形式およびエディションを表示する 他のフォーマットおよびエディションを非表示にする
新品 中古品
¥ 3,024
単行本 ¥ 3,780 ¥ 8,380

紙の本の長さ: 139ページ Word Wise: 有効 言語: 英語
  • この本はファイルサイズが大きいため、ダウンロードに時間がかかる場合があります。Kindle端末では、この本を3G接続でダウンロードすることができませんので、Wi-Fiネットワークをご利用ください。
【買取サービス】 Amazonアカウントを使用して簡単お申し込み。売りたいと思った時に、宅配買取もしくは出張買取を選択してご利用いただけます。 今すぐチェック。



As the world’s third-largest economy, Japan represents an attractive prospect to many companies seeking to expand their business overseas. But the country’s unique cultural and linguistic landscape can often mean that, in contrast to nearby business hubs like Hong Kong and Singapore, global norms of corporate communications do not necessarily apply. Full of information designed to help bridge this gap, “Communicating” is a must-read for PR practitioners, business managers, and media studies researchers with an interest in Asia.

Compiled and edited by an international team of communications professionals, since its first publication in 1988, “Communicating” has been the only English-language publication to offer an in-depth exploration of Japan’s complex communications ecosystem. In 2015, the seventh edition received the International Public Relations Association’s Golden World Award for Excellence.

Editorial Team:
Editor-in-chief: Kyoko Fujii Takagi
Editors: Craig Dandridge, Natsuki Mase, David McMahon, Jussi Poyhola
Advisors: Russell McCulloch and Kei Timothy Yoshida

The eighth edition has been updated and expanded significantly to address recent developments, particularly in the constantly evolving field of digital and social media. There are also instructive case studies taken from the local experiences of international brands like McDonald’s, Starbucks, IBM, Burberry and Jetstar Airways. The book is divided into three main sections:

Part 1: Media in Japan
A comprehensive overview of Japan’s media landscape, from the continuing power and influence held by the domestic mainstream media, to negotiating Japan’s arcane press club system, key features of local social media usage, and much more besides.

Part 2: Communicating with Your Stakeholders
Specific approaches to identifying and communicating with the target audience, including research, internal communications, B-to-B and B-to-C strategies, investor relations, public affairs, corporate citizenship, crisis communications and advertising.

Glossary & Appendix
A collection of key Japanese terms, illuminating data on Japan, and useful contact information


Since its founding in 1961, Dentsu PR has served as strategic partner to a diverse range of companies, governmental bodies and other organizations. Over 270 employees provide clients with comprehensive reputation management solutions, enhancing their ability to communicate with the wider society through approaches including data analysis, insight-driven content design, and optimization of information distribution.


  • フォーマット: Kindle版
  • ファイルサイズ: 28175 KB
  • 紙の本の長さ: 181 ページ
  • 出版社: ワイリー・パブリッシング・ジャパン株式会社 (2018/3/1)
  • 販売: Amazon Services International, Inc.
  • 言語: 英語
  • Text-to-Speech(テキスト読み上げ機能): 有効
  • X-Ray:
  • Word Wise: 有効
  • おすすめ度: この商品の最初のレビューを書き込んでください。
  • Amazon 売れ筋ランキング:
  • さらに安い価格について知らせる




click to open popover