• 参考価格: ¥ 2,968
  • OFF: ¥ 748 (25%)
通常4~5日以内に発送します。 在庫状況について
この商品は、uk_books_and_music が販売、発送します。
¥ 2,220 + 配送料無料
+ ¥ 257 配送料
中古品: 非常に良い | 詳細
発売元 Nearfine
コンディション: 中古品: 非常に良い
コメント: 少し使用感あり。 海外からの発送のため、2―4週間程度でお手元に商品をお届けします。商品及びサービス等の質問は、日本語で対応いたします。
この商品をお持ちですか? マーケットプレイスに出品する
裏表紙を表示 表紙を表示
サンプルを聴く 再生中... 一時停止   Audible オーディオエディションのサンプルをお聴きいただいています。
3点すべてのイメージを見る

著者をフォローする

何か問題が発生しました。後で再度リクエストしてください。


China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them (英語) ハードカバー – 2014/9/22


その他(4)の形式およびエディションを表示する 他のフォーマットおよびエディションを非表示にする
価格
新品 中古品
Kindle版
ハードカバー
¥ 2,220
¥ 2,175 ¥ 1,962
ペーパーバック
¥ 2,438
click to open popover

キャンペーンおよび追加情報

Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。

  • iOSアプリのダウンロードはこちらをクリック
    Apple
  • Androidアプリのダウンロードはこちらをクリック
    Android
  • Amazonアプリストアへはこちらをクリック
    Android

無料アプリを入手するには、Eメールアドレスを入力してください。

kcpAppSendButton

商品の説明

内容紹介

Chinese Consumers are Changing The World – Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

  • A hands-on resource for succeeding in the Chinese marketplace
  • Filled with real-world stories of companies who have made an impact in China
  • Discover what the Chinese consumer wants and how to deliver the goods
  • Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

著者について

SAVIO S. CHAN is a pre-eminent expert on US-China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc., a consulting and advisory firm that helps organizations design and implement their China consumer strategies. He spent two decades as a consultant on market entry, cross-border M&A and joint venture partnership innovation with some of the largest and best known global luxury and consumer brands, Fortune 500 and Chinese large State-Own and private companies.

He is frequently featured in interviews and articles in the New York Times, Forbes, Chief Executive Magazine, and China Daily News. Savio serves as a member of the National Committee on US-China Relations and advises many ultra-high net worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board, Microsoft Technology Conference, Columbia China Conference, and Wharton China Business Forum.

MICHAEL A. ZAKKOUR is a principal at the global business consulting firm Tompkins International, where he leads the China/APAC practice. He has more than 18 years of international consulting, marketing and business development experience, primarily in China. He has advised more than 300 public and private companies and organizations on creating and implementing strategies to enter, grow and change their businesses in China and on their engagement with Chinese consumers. He has researched, and written extensively about Chinese consumers and consumption and the China Global Consumer Demographic, and has advised companies from around the world on retailing, branding, e-commerce, production, supply chains, and partnerships in China. He writes about business in China for Forbes and JING Daily and speaks frequently at universities, conferences, and vertical industry events. He is also a special advisor to the Confucius Institute for Business at the State University of New York. Michael also spent four years on the Board of Directors of the Asian Financial Society. His commentary and articles have appeared in the Wall Street Journal, Harvard Business Review, WWD, NPR, China Business Review, MSNBC, Newsweek, The Economist and many other commercial and academic media and journals.


登録情報

  • ハードカバー: 240ページ
  • 出版社: Wiley; 1版 (2014/9/22)
  • 言語: 英語
  • ISBN-10: 9781118834749
  • ISBN-13: 978-1118834749
  • ASIN: 1118834747
  • 発売日: 2014/9/22
  • 商品パッケージの寸法: 16 x 2.3 x 23.1 cm
  • おすすめ度: この商品の最初のレビューを書き込んでください。
  • Amazon 売れ筋ランキング: 洋書 - 492,889位 (洋書の売れ筋ランキングを見る)
  • さらに安い価格について知らせる
    この商品を出品する場合、出品者サポートを通じて更新を提案したいですか?

  • 目次を見る

まだカスタマーレビューはありません


この商品をレビュー

他のお客様にも意見を伝えましょう

Amazon.com で最も参考になったカスタマーレビュー

Amazon.com: 5つ星のうち4.8 46 件のカスタマーレビュー
E. Sander
5つ星のうち4.0Must-read with some minor flaws.
2015年1月6日 - (Amazon.com)
Amazonで購入
5人のお客様がこれが役に立ったと考えています.
Curveball
5つ星のうち5.0Great insight about modern Chinese consumers, fascinating history of China's culture and economy.
2014年11月12日 - (Amazon.com)
Amazonで購入
4人のお客様がこれが役に立ったと考えています.
Amazon Customer
5つ星のうち5.0Must Read!
2017年3月21日 - (Amazon.com)
Amazonで購入
2人のお客様がこれが役に立ったと考えています.
Paul Bogan
5つ星のうち5.0Looking To Understand China's Consumer Class? Start Here.
2014年11月6日 - (Amazon.com)
Amazonで購入
2人のお客様がこれが役に立ったと考えています.
Felicia Zimmerman
5つ星のうち5.0Don't leave the house for China without this book
2014年10月27日 - (Amazon.com)
Amazonで購入
4人のお客様がこれが役に立ったと考えています.