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[Masterson, Michael, Tribby, MaryEllen]のChanging the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
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Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) 1 , Kindle版


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商品の説明

内容紹介

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

  • Discusses how to create successful marketing campaigns by using a mix of different marketing channels
  • Offers some smart ways to track customer buying habits with a database that covers all marketing channels
  • Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches

With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

著者について

Michael Masterson has developed a loyal following of more than 450,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora Inc. Throughout his remarkably successful business career, Masterson has been involved in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Ready, Fire, Aim; Seven Years to Seven Figures; Automatic Wealth; and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all published by Wiley), and Confessions of a Multi-Millionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

MaryEllen Tribby has over twenty years of publishing and business experience, most notably in direct marketing, and is currently CEO and Publisher of Early to Rise. She was responsible for quadrupling sales and profits within her first fifteen months there. Tribby is also the founder and Executive Publisher of Investor's Daily Edge and Total Health Breakthroughs, ETR's sister publications.


登録情報

  • フォーマット: Kindle版
  • ファイルサイズ: 4133 KB
  • 紙の本の長さ: 285 ページ
  • 出版社: Wiley; 1版 (2008/11/3)
  • 販売: Amazon Services International, Inc.
  • 言語: 英語
  • ASIN: B001LGAS0E
  • Text-to-Speech(テキスト読み上げ機能): 有効
  • X-Ray:
  • Word Wise: 有効
  • おすすめ度: この商品の最初のレビューを書き込んでください。
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Amazon.com で最も参考になったカスタマーレビュー (beta) (「Early Reviewer Program」のレビューが含まれている場合があります)

Amazon.com: 5つ星のうち 4.5 27 件のカスタマーレビュー
5つ星のうち 5.0 Want to change you outcomes-READ THIS 2014/7/14
投稿者 Kelley R Tetzlaff - (Amazon.com)
形式: Kindle版 Amazonで購入
I have other material, publications and articles by both the authors, and this lives up to their reputation. They are real deal- been there done that and have the success to show for it!

I appreciate both their styles of communication and their, down to earth, "get' er done" attitudes and practical advice. if I had learned this information earlier in my career, I would be at a much different place today! But hey, as both Michael and Mary Ellen say, it is never to late to start moving to success now.

Read it. Believe it. Implement the ideas and actions in the book. Go forth and be successful.
5つ星のうち 4.0 Recommended reading for those new to marketing 2009/12/29
投稿者 Shah Kieran Mundell - (Amazon.com)
形式: ハードカバー Amazonで購入
I would recommend that you take a good look here as well as combine it with more specific books on specific channels. Well put together and easy to read/follow with some good examples to get you started. Highly recommend for signing up for the "Early To Rise" newsletter put out by Masterson - always something you can use and/or perspectives to consider. Will you make millions using his book? That really depends on how much work you are willing to put into your idea/business. I have been working really hard and the market changes so fast nowadays. The biggest thing I can recommend is starting a blog which can interconnect with all the social media outlets - this has been a great channel for me. Agora Pub has quite a few books that I have myself so buy with confidence.
5つ星のうち 5.0 Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) 2009/11/18
投稿者 Debbie W - (Amazon.com)
形式: ハードカバー Amazonで購入
This book is an excellent book for small business marketers or larger business marketers. It encourages you to think through and evaluate all forms of media for marketing your products and services. The examples and tools are effective and thought provoking. And, it is a nice reminder that it's not just about the internet. You will still want to evaluate all options. I would like to point out that it is clearly based on Direct Response Marketing and has more examples of products and services that have traditionally been marketed using DRM. However, as marketers whether you are on the Coca Cola team or starting your own business, it's important to remember that a "call to action" is key to incremental purchases, increasing sales!
2 人中、2人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Everyone marketer should read this 2010/1/8
投稿者 K. Trye - (Amazon.com)
形式: ハードカバー Amazonで購入
For those wanting to learn more about cross-channel marketing, MaryEllen has an amazing book. I read this over the Christmas break and it has to be one of the best, most objective and down-to-earth books on marketing I've found. Obviously written with some real-world experience. Perhapos the title itself could have been better, since it doesn't really portray what's within. However after a few pages, you quickly realise what an amazing resource this book is.

An exceptionally easy-to-read book that puts it marketing into perspective - Something few marketing books or `experts' do today, who all seem to have their own agendas and media biases.
25 人中、22人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Changing Channels for Changing Times 2008/10/31
投稿者 Kindle Customer - (Amazon.com)
形式: ハードカバー Amazonで購入
I so enjoyed author Michael Masterson's last book, "Ready...Fire...Aim," that I have been eagerly awaiting this book. Alas, this book is very different...and that is not necessarily bad....as it primarily takes on the writing style of co-author MaryEllen Tribby, whose articles in the outstanding daily ezine, "Early to Rise," I enjoy for their high factual content. Michael is a wonderful philosopher on life, MaryEllen more the server of great info. I was in the mood for some philosophy from Michael, and instead got a treatise on the importance of using multiple channels of communication to promote ones business - a subject extremely important in view of the rapid deterioration in the economy. I am grateful for the surprise.

The authors have taken a challenging subject and covered it masterfully. The subject is challenging because each communication channel is worthy of a book, in and by itself. In fact, each of the channels has been treated singularly as a book many times over. One of the strengths of this book is that the authors have put all the channels under one roof so as to emphasize the importance of using multiple channels in communicating with buyers who are experiencing information overload.

Another strength of the book is the frequent use of short stories to illustrate entrepreneurs having success with one or more of the channels. The stories have just the right balance between solid information and brevity. And, the subjects of the stories are people with whom, in many cases, I have first-hand experience with their success. That is, the stories are of entrepreneurs who are really making it happen (in contrast to the hype that fills many areas of the internet).

The only real weakness in the book is not of the authors' making. Like many other authors are about to have happen, the book was written for another time, a time when all manner of businesses were flourishing. With the lead time between completing a book and getting it published, many a book will be coming out over the next couple of months somewhat out of context. In the case of this book, I actually believe that current challenging times make the authors' advocacy of using smart channel selection all the more important. In fact, if the same book had a title along the lines of "Changing Channels, Tune-up Your Marketing Communications for Changing Times" the book would be flying off the shelves. Regardless of the title, this book should fly off the shelves as every entrepreneur, and in fact every business person, needs to quickly rethink his or her selection and use of marketing communication channels. This book is an excellent book for starting such rethinking.

Easily deserving of five stars...even as I await Michael Masterson's next philosophical book, hopefully one about these challenging times.
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