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[Whitman, Drew Eric]のCA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Kindle版

5つ星のうち 4.5 2件のカスタマーレビュー

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紙の本の長さ: 210ページ Word Wise: 有効 タイプセッティングの改善: 有効
Page Flip: 有効 言語: 英語
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内容紹介

FACT: Your brain is being controlled-and you don't even know it.

Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.

But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience
as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email
--It's not hard to do once you know the secret.

* Why Developing Your "USP"  Can Leave Your Competition in  the Dust
--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) 

* Why You Don't Need a Degree in Business to Create Great Ads
--But there is one thing you MUST know or your ads will likely fail miserably.

* How to Develop a Powerful Ad-Agency Mindset
--What the pros know about consumer buying behavior and how you can use it to your advantage.

* How to Save $600 for Every $1,000 You Spend on Ads
--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.     

* The Amazing 5-Second, No-Fail Headline Test--
Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.

* What a Good Ad Should "Feel" Like
--How to connect to readers on a deep, emotional level.

* How to Install Persuasive Images in People's Brains
--Learn how to direct how people think about your products and services.

* Why People Really Buy Your Product or Service
--Sorry, but it's not what you think. (But you better know the reason... or else.)

* Where to Always Put Your Biggest Benefit
--Miss this and you're flushing your ad dollars down the toilet.

* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response
--Tons of examples you can "steal" for your own ads.

* Long vs. Short Copy: Which Is Really Best for Response?
Don't believe the lies! We'll set the record straight and you'll learn to cash-in.

* How to Use the Devilishly Effective Pyramid  Principal
--Lure readers into your ads by understanding human eyeball behavior.

* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.

* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades.
(Yes, you can really do it.)

* Put Your Copy Here and Boost Readership by 10-200%
--Why doesn't everyone do this?

* 10 Sure-Fire Ways to Start Writing Your Ads
--So easy, it's almost automatic.

* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.

* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.

* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic
--Start using them tonight.

* Typestyles that Actually REDUCE Readership
--Are you using them?

* This "Evil" Design Sin Depresses Your Readership Up to 50%
--Do you do it?

* Widely Used Typeface LOWERS Comprehension  Up to 67%
--Are you using it?

* The Eye-Grabbing "Advertising Guillotine"
--The one image humans can't resist.

* And Much More

レビュー

-Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework--I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.-
--Richard Bayan, author of Words Tha-t Sell

-Cashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries.-
--Roger Dawson, author of Secrets of Power Negotiating

登録情報

  • フォーマット: Kindle版
  • ファイルサイズ: 1032 KB
  • 紙の本の長さ: 210 ページ
  • ページ番号ソース ISBN: 1601630328
  • 出版社: Career Press; 1版 (2008/11/3)
  • 販売: Amazon Services International, Inc.
  • 言語: 英語
  • ASIN: B002AP9GRG
  • Text-to-Speech(テキスト読み上げ機能): 有効
  • X-Ray:
  • Word Wise: 有効
  • おすすめ度: 5つ星のうち 4.5 2件のカスタマーレビュー
  • Amazon 売れ筋ランキング:
  • さらに安い価格について知らせる

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5つ星のうち 4.5
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形式: ペーパーバック Amazonで購入
内容は具体的に書かれており、とても読みやすかったです。
どちらかというと 英語の勉強のつもりで買ったので、
文章が読みやすいことを評価しました。

内容は それほど目新しいことは無いかもしれませんが、
マーケティングや宣伝、プレゼンなどいろいろな場面で使えそうなヒントが
たくさん書かれていると思います。
コメント このレビューは参考になりましたか? はい いいえ 評価を送る...
フィードバックありがとうございました。
申し訳ありませんが、お客様の投票の記録に失敗しました。もう一度試してください。
違反を報告
投稿者 白井 敬二 投稿日 2013/6/11
形式: ペーパーバック Amazonで購入
後世に残るコピーライティング教材の金字塔だと思います。It's COOL!
コメント このレビューは参考になりましたか? はい いいえ 評価を送る...
フィードバックありがとうございました。
申し訳ありませんが、お客様の投票の記録に失敗しました。もう一度試してください。
違反を報告

Amazon.com で最も参考になったカスタマーレビュー (beta) (「Early Reviewer Program」のレビューが含まれている場合があります)

Amazon.com: 5つ星のうち 4.8 216 件のカスタマーレビュー
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 4.0 Practical Ad Agency Examples YOU Can Emulate 2016/4/20
投稿者 Richard M. - (Amazon.com)
形式: ペーパーバック Amazonで購入
This book is a gold mine of examples!

On page 184 the author says...

""Advertising is not supposed to be entertainment! You may be entertained by it, but that's not its purpose. It's not a creativity contest. It's not meant to grace the walls of the Louvre in Paris. It's also not poetry, comedy, or a riddle to be figured out. Advertising is not about winning awards for being tricky, off-the-wall, or ingenious. Advertising - plain and simple - is about selling products and services. It's business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it.""

Booyah! Mind blown!

Here's the deal. The author makes complete sense with all the agency examples and he reveals the truth behind the true intention of advertising.

It's about selling but in an ethical way.

The book covers a lot of ad agency examples and case studies that you can incorporate into your own campaigns BUT with your target market in mind. Pick and choose elements from the campaigns to include in your very own marketing materials.

You may or may not agree with all of his methods but the book is a worthy read.
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 I made TWO MILLION DOLLARS online after reading this. 2017/1/28
投稿者 Mike Martinez - (Amazon.com)
形式: ペーパーバック Amazonで購入
I bought the book years ago and it is truly exceptional in every way! Now, you may think my headline is a joke. It's not. After reading this I made $2 Million dollars online. Do I credit the author for all of that? No, but his book did help me a lot.

I consider this book a "GEM" among a sea of related books that offer similar advice.
6 人中、6人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 This book is changing my life as I type! 2014/3/8
投稿者 Ostyn - (Amazon.com)
形式: Kindle版 Amazonで購入
I have a product on amazon. It is a great product, actually have some of my family in different states using it. I know it can help anyone with the problem it specifically is meant to treat. But I how do I get people to know this, how do I convince them?

I saw this book and kept coming over to it, time and again, reading the seemingly endless positive reviews. I bought it to help jump start some sales so I can at least get rid of my day job within a year.

Before I bought it, my product been sitting on Amazon for almost a month, getting like 2 or 3 sales every 5 days. Started reading the book, was floored, dumbstruck with all the great tricks, methods AND ESPECIALLY THEY WHY THESE TECHNIQUES WORK!! I didnt even finish the book Im in the 3rd section of it, I think the 41 advertising techniques section, page 156 I think.

From what I read, I changed my products main picture to something appealing, catches the eye (1 technique). Then I changed the title, starting it off with the words my products audience are looking for on the daily basis, letting them know, 'Come on over, I can Help YOU!' (2ND technique). Completely rewrote my product description in a way that lets the customer know how my product will help in several ways everyday. Also created a sale or steal I'm giving them when the purchase it, again another technique.

Once I was satisfied with these new efforts I did some amazon advertising. Now I made all of these changes by Feb 6. By Feb 9th I was selling more than 5 a day. Within 7 days of that, I made the same amount of money, on a Sunday no less, than what it takes me to make in 2 weeks!! If I could have showed you my face when I woke up that morning and looked in my amazon seller central account and saw those numbers, OMG!!

I am going to try out different methods of advertising to really take this to a whole new level, I guarantee you, by May 1st I will be completely self-employed and flourishing!! I am even thinking of funding a short film for one of my friends who is a filmmaker.

I am in AWE AND WOW!! Thank you for this life-changing book. I am not even selling the product at its regular price, I could be making more than double I am making now, again just WOW!!!
37 人中、35人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 A Hidden Gem 2013/3/3
投稿者 Skeptical - (Amazon.com)
形式: ペーパーバック Amazonで購入
I have read over 400 books on sales, marketing and the psychology of persuasion. I thought I had exhausted the decent books available on the market. I accidently came across a review on this book. The reviews sounded too good to be true. I am certified to teach Robert Cialdini's methods so I know a bit about persuasion. I can tell you without hesitation that this little book is in my top 5 all time favorites. It gives so much useful information that I could not capsule it all in this review. If you are serious student of the game, you will want this book. If anyone out there has some other gems, please comment on my review with the name of the books. Would love to find others like this one.
4 人中、4人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Mind-Blowing and Packed With Real-World Strategies 2012/9/1
投稿者 Tara West - (Amazon.com)
形式: Kindle版 Amazonで購入
This would have to be THE best advertising & marketing book I have read.

I think I only got 10 pages in and realised some of the things I was doing wrong with my marketing efforts (and had to chuckle at some of my other efforts that I've been doing for two decades).

After going on a reading marathon that saw me forget to eat and ignore the world outside, I got to the end of Mr Whitman's book and felt like I had been handed a million dollars! Then I went back over my 17 A4 pages of handwritten notes and 374 highlights, bookmarks and notes in my Kindle version... I was so supercharged with excitement that I couldn't sleep!

I've been a big fan of Jay Abraham for many years and devoured a lot of his stuff when I first started my business back in the 90s... some of it worked well. But I don't ever recall reading about many of the golden nuggets that Mr Whitman talks about in CA$HVERTISING. It's hands down mind-blowing stuff and packed with real-world strategies geared for ANY type of business... and any SIZE of business. Priceless.

If you're looking for fluffy stuff and information that is hard to translate and apply to your business, then this book won't be for you.

But if you're looking for no-nonsense tips and secrets... buy, beg or borrow this book and start applying the formulas and strategies TODAY! Your business will thank you for it.

I also believe that CA$HVERTISING should be mandatory reading for any individual undertaking a marketing degree. After seeing first-hand some of the knowledge that graduates are applying fresh out of University (College), it's enough to make your hair stand on end. If they had the knowledge and wisdom that Mr Whitman imparts in his book... well... all I can say is, they would be kicking some serious butt and leaving their competition for dead (AND getting results for their clients).

I'm now a Certified Raving Fan of Drew Whitman's work and will be recommending this book to all and sundry.

PS: Stop reading the reviews and just bite the bullet and get it! You'll be glad you did.
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