Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter) (英語) ペーパーバック – 2008/2/13
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This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
- Help more people find your site
- Help users find content within your site
- Encourage return visits
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com
This is one of the first books on SEO I've read, so its hard to compare to others. But I found the book to be very readable, informative and packed full of useful tips that I will be able to apply to my next web project.
It's well-written and well-edited. Obviously, a great deal of thought went into decided what to include and (just as importantly) what to exclude. And though the subject is technical, the language never went over my head.
But what impressed me most about this book was the design. It's rare to find a technical intruction book that puts so much thought into the layout, the information hierarchy, the typography and the other design tools that help the reader navigate through the page, find the information they need, and better understand how one piece of text fits into the larger context.
Walter covers a wide range of areas you can work on to improve the findability of your site, from the importance of quality content with strategically placed keywords, using semantic markup with clear hierarchies, server-side strategies such as friendly urls, rss and email subscriptions, etc.
I heartily recommend this book to not just web designers and developers, but also website owners and managers and web content writers.
Is your website still wrangling a table based layout with messy unreadable code? Before spending thousands on SEO enhancements, read this book. See what the buzz of Web Standards is about(if you have not already) and go from there; you will not be disappointed.
That's the "building" part of the title. The author also covers basic and advanced SEO strategies that don't require knowledge of any kind of programming language. That's the "SEO" part of the title. The last bit is the "beyond" and covers a lot about driving and maintaining traffic to your site. I didn't pick up this book for that reason, but I read most of these sections anyway and I'm glad I did because I learned a lot more than I thought I would.
If you're a developer of any kind working on web sites, or are a project manager dealing with clients, this book will help you sound smart and have some ammo to back it up. I'm already under water with a project that is implementing a ton of these tips - I'm curious to see how much the traffic increases.