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Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter) (英語) ペーパーバック – 2008/2/13


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内容紹介

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

著者について

Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com


登録情報

  • ペーパーバック: 264ページ
  • 出版社: New Riders Press; 1版 (2008/2/13)
  • 言語: 英語
  • ISBN-10: 9780321526281
  • ISBN-13: 978-0321526281
  • ASIN: 0321526287
  • 発売日: 2008/2/13
  • 商品パッケージの寸法: 19 x 1.4 x 23.2 cm
  • おすすめ度: この商品の最初のレビューを書き込んでください。
  • Amazon 売れ筋ランキング: 洋書 - 1,558,353位 (洋書の売れ筋ランキングを見る)
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Amazon.com: 5つ星のうち 4.5 35 件のカスタマーレビュー
1 人中、1人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Great SEO and SEM Tips! 2016/6/7
投稿者 Guardian Destiny - (Amazon.com)
形式: ペーパーバック Amazonで購入
Great book though is not real linear, more like lots of great ideas to make your website "more findable." Would like a book though that takes you on the initial web design process through going public with it, in order. On whether the book is worth the price? Of course it is, you only need one great tip to add more traffic to your website so it easily justifies the book expense.
2 人中、2人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Excellent book full of practical, usable advice 2009/9/24
投稿者 Nora Brown - (Amazon.com)
形式: ペーパーバック Amazonで購入
Building Findable Websites: Web Standards, SEO, and Beyond by Aaron Walter is the best web development book I've read in a long time. It is densely packed with actionable advice for improving the "findability" of your site, and in so doing, improve the usability, readability, speed, and manageability of your site. Findability is a broader concept than simply SEO. It is helping people find your site, helping people navigate your site and retrieve the information/action they want from it, and encouraging people to return to your site.

Walter covers a wide range of areas you can work on to improve the findability of your site, from the importance of quality content with strategically placed keywords, using semantic markup with clear hierarchies, server-side strategies such as friendly urls, rss and email subscriptions, etc.

I heartily recommend this book to not just web designers and developers, but also website owners and managers and web content writers.
5つ星のうち 5.0 A remarkably well-designed textbook. 2010/7/11
投稿者 benrush - (Amazon.com)
形式: ペーパーバック Amazonで購入
I'm a graphic designer with a background primarily in print design.

This is one of the first books on SEO I've read, so its hard to compare to others. But I found the book to be very readable, informative and packed full of useful tips that I will be able to apply to my next web project.

It's well-written and well-edited. Obviously, a great deal of thought went into decided what to include and (just as importantly) what to exclude. And though the subject is technical, the language never went over my head.

But what impressed me most about this book was the design. It's rare to find a technical intruction book that puts so much thought into the layout, the information hierarchy, the typography and the other design tools that help the reader navigate through the page, find the information they need, and better understand how one piece of text fits into the larger context.

I'm impressed.
20 人中、19人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 SEO the right way 2008/3/21
投稿者 Brian Artka - (Amazon.com)
形式: ペーパーバック Amazonで購入
The big buzz phrase for the past few years has been Search Engine Optimization(SEO). Companies are paying other companies millions of dollars to get, and keep their websites in the front of different keyword searches on the larger search engine sites. Is it worth it? In most cases... probably not. Anyone thinking about paying money to have someone make their site "SEO" friendly should read Building Findable Websites.

Being a web standards practitioner, I had great theories of how building a website the right way can take care of most of your SEO woes. After reading Aarron's book on the topic, my theories were solidified. having a website that is built semantically using XHTML, CSS and javascript will drastically make your web presence findable for your users and for the search engines.

Is your website still wrangling a table based layout with messy unreadable code? Before spending thousands on SEO enhancements, read this book. See what the buzz of Web Standards is about(if you have not already) and go from there; you will not be disappointed.
5つ星のうち 5.0 Finally! An extrememly useful reference book for today's web designer and developer 2009/11/23
投稿者 Lux Farmer - (Amazon.com)
形式: ペーパーバック Amazonで購入
I first downloaded the 5 bonus chapters ([...]) and was hooked on Aarron Walter's clear writing, code, links and organization of his chapters. Since I picked it up, I haven't put it down. It has clarified previously mystifying concepts such as mod_rewrite, 301 redirects, 404 pages, and microformats -- and I'm only on page 80. For anyone interested in improving their current site or creating a new one from scratch, you MUST get this book. If you want people to find your site (finability), use web standards the correct way, and get SEO under your belt, I highly recommend this book. Taylor / [...]
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