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[Fogel, Elaine]のBeyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success (English Edition)
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Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success (English Edition) Kindle版


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紙の本の長さ: 292ページ Word Wise: 有効 タイプセッティングの改善: 有効
Page Flip: 有効 言語: 英語
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商品の説明

内容紹介

There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.

Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.

Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!

Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.

HERE ARE SOME OF THE THINGS YOU’LL LEARN:
• What a brand is and why building a strong one is essential to small business success
• How to put customers at the center of every action
• Where to find low or no-cost marketing and branding help for your small business
• Why and how professionalism pays off
• How being nimble and quick is an advantage to small businesses
• What Small Business Social Responsibility (SBSR) is and how to practice and benefit from it
• Why developing a small business marketing and branding strategy is important for success

The book includes:
• A complete guide for developing your company's marketing and branding strategy
• Both American and Canadian resources and references
• Downloadable Bonus Material
• Charts/graphics
• Testimonials from bestselling business authors and marketing thought leaders
Readers' Favorite Five Star Award

レビュー

“So much of business—and life—comes down to relationships. People tend to do business with others who they know, like, and trust. Elaine has a lot of great ideas and advice in this book, all about the ways you can develop those relationships built on trust, through every brand interaction people have with you and your business.” - Fran Tarkenton, NFL Hall of Famer, CEO of Tarkenton Companies, author of The Power of Failure: Succeeding in the Age of Innovation

“Elaine Fogel knows the power of seven — so she’s captured seven simple but powerful ideas to strengthen your company’s brand and leverage it for success. BEYOND YOUR LOGO is a much-needed primer on branding for small business professionals.” - Daniel H. Pink, New York Times, Wall Street Journal, Washington Post bestselling author of TO SELL IS HUMAN

“Every business has a brand – the only question is whether or not that brand matters most to someone in need. In Beyond Your Logo, you’ll learn how to intentionally make your brand a powerful driver of sales and profit.” - John Jantsch, author, Duct Tape Marketing and The Referral Engine

“In this detailed, practical book Elaine Fogel gives you the recipe for building a fully realized, differentiated brand that customers care about. Indispensable for small business!” - Jay Baer, NY Times best-selling author of Youtility

“Elaine Fogel’s book, Beyond Your Logo, provides a great amount of information with a mix of strategic thinking and tactical how-to’s.” - Shep Hyken, customer service expert, keynote speaker, and New York Times and Wall Street Journal bestselling author

“Beyond Your Logo is a well-organized guide for small business owners. Elaine Fogel has broken her content into actionable bits giving readers manageable tools to develop their own customer-oriented marketing and branding plans. What makes this book so effective is that Elaine’s seven brand ideas are achievable. Small business owners who read this can easily feel motivated to take action. Her concepts can serve as a long-term reference to help them reach greater success.” - Jeanne Bliss, President CustomerBliss and bestselling author of I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, and Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

“Elaine Fogel has written a much-needed guide for small businesses that want to attract and retain more customers but aren’t quite sure where to focus. Her seven ideas cover important concepts that business owners can easily adapt to improve their companies’ abilities to stand out and build a solid brand in their markets.” - Carol Cone, Chair, Edelman Business + Social Purpose

“Beyond your LOGO by Elaine Fogel is a must read for entrepreneurs. Centered around seven key ideas, she walks the reader through clear, practical advice that spans well beyond branding and marketing into fundamentally important drivers in small business success – like being nimble and truly showing how your organization cares about the world. Those seeking to start businesses – or others who have already opened their doors – would be well served to spend some time reviewing Fogel’s seven ideas, learning really important but often not difficult steps to take toward success.” - Rachel Hutchisson, Vice President, Corporate Citizenship & Philanthropy, Blackbaud, Inc.

“Elaine Fogel’s book Beyond Your Logo promises 7 big ideas that will matter to your small business and it’s an absolute lie. There must be 250 incredible, pragmatic, and vital ideas in this book! Through storytelling, examples and quick to implement tips and tricks, Elaine’s written a fantastic marketing primer that every small business owner should read and follow. Whether you’re in your 25th year of business or just about to embark on your entrepreneurial adventure — you’ll be a better business owner after reading this book.” - Drew McLellan, national branding and marketing expert, agency owner, columnist, author, and blogger for AdAge Power 150 List blog, “Drew’s Marketing Minute”

“Entrepreneurship is an often rewarding, yet challenging endeavor. One of the most critical parts of successfully starting and growing a business is getting your branding right, communicating it in a clear and consistent fashion with customers. Elaine highlights numerous important aspects entrepreneurs must consider and execute in order to lay the foundation for long-lasting success.” - Omer Minkara, Research Director, Contact Center & Customer Experience Management, Aberdeen Group

登録情報

  • フォーマット: Kindle版
  • ファイルサイズ: 4240 KB
  • 紙の本の長さ: 292 ページ
  • 出版社: Compass Press (2015/11/9)
  • 販売: Amazon Services International, Inc.
  • 言語: 英語
  • ASIN: B017TGEV5M
  • Text-to-Speech(テキスト読み上げ機能): 有効
  • X-Ray:
  • Word Wise: 有効
  • おすすめ度: この商品の最初のレビューを書き込んでください。
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Amazon.com: 5つ星のうち 4.7 9 件のカスタマーレビュー
5つ星のうち 5.0 Elaine Fogel creates a Magical Experience with "Beyond the Logo" and is a must for every Business Library!!! 2016/7/1
投稿者 Amazon Customer - (Amazon.com)
形式: ペーパーバック
I wish that this book existed 20 years ago when we started our retail MagicLegends.com website, and years earlier when we were opening our retail Magic Stores. After 20 years with the same web host and web site design, we are just in the process of greatly expanding and performing a major overhaul of our web site, and this book will certainly come in handy to improve our business and customer experience!!! Although the cover says "7", the amount of great business advice contained in this book is endless. "Beyond Your Logo" is an essential book that belongs in every business library, and especially important for any new businesses just starting. "Branding" is more than just a catch phrase, and Elaine Fogel really knows what she is talking about. This book will take you step-by-step through the process of organizing your business and creating your "Brand", which adds a great deal more to a business than selling great products or services. Elaine Fogel should be considered a "Branding" Magician, and truly creates a Magical Experience with "Beyond the Logo"!!!
5つ星のうち 4.0 Simple and helpful 2016/1/6
投稿者 Rona Fischman - (Amazon.com)
形式: ペーパーバック
You can't turn over a rock these days without finding someone talking about "branding." Most of them make it a mystery. Elaine Fogel makes it simple. If you are just starting out, this book will help you organize your business so that your every move says something about you that your customers like. If you're a going concern, read this book for the helpful reminders and for the exhaustive lists of actions you can take to improve. Nonprofit organizations can also learn from this book. By remembering that your "customers" include both your funders and your clients, you can translate Elaine's advice and use it for your work.
5つ星のうち 5.0 Jam-Packed with Marketing Goodness! 2016/3/16
投稿者 Jeff Mendola - (Amazon.com)
形式: ペーパーバック
I thoroughly enjoyed reading “Beyond your Logo.” Make sure you have a note pad nearby, because your to-do list is about to get a little longer. If there was a required reading list for new entrepreneurs (or those who aren’t doing well and can’t understand why), this book should be on it. Elaine covers a lot of territory and provides a lot of additional resources.
If I’ve learned anything in my 25+ years in sales, marketing and fundraising, it’s that 1: you live or die by your brand and it’s a lot more than just your name and logo and 2: it’s never too late to learn something new. If you work for a non-profit like I currently do, buy this book and do a mental find-and-replace. Substitute volunteer for employee and donor or client for customer and you’ll be surprised how relevant this book is.
Or don’t buy this book and let someone else eat your lunch. Happy Wednesday!
5つ星のうち 5.0 Excellent read for any business owner 2016/3/13
投稿者 Shannon Noack - (Amazon.com)
形式: Kindle版
A business can offer a great service or product, but without a solid brand behind it, it's never going to be successful. Elaine does an excellent job of explaining that in a smart, approachable, and easy to understand way that is so valuable for any current or future business owner to hear. The book is full of tons of valuable information, smart ideas, and so many powerful takeaways. I definitely recommend this great read for anyone that has ever considered running a business and wants to learn more about how to do it the right way so their business will be successful and sustainable.
5つ星のうち 4.0 This book covers a huge amount of territory in a ... 2016/10/1
投稿者 Dadwrites - (Amazon.com)
形式: Kindle版
This book covers a huge amount of territory in a clear and usable way. From the broad concepts to specific tactics, Beyond Your Logo offers ideas and cautionary tales that can be profitable for small business owners in any industry. Many marketing books are pedantic, but this one is conversational in tone and it's hard to get past a page without encountering an idea worth considering.
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