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Be Unique or Be Ignored: The CEO's Guide to Branding (英語) ペーパーバック – 2013/11/11


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内容紹介

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

著者について

Marc Rudov, author of "Brand Is Destiny: The Ultimate Bottom Line," is a branding advisor to CEOs. He's headed marketing organizations in both large and small companies. Rudov is known worldwide for creating and articulating unique, concise messaging - through his writing, consulting, speaking, and media appearances - that audiences react to, remember, and repeat. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients (most of whom are jargon junkies)-from various industries-to escape their comfort zones to brand in customer language. Moreover, Rudov insists the root of marketing (and branding) failure is rife misuse of the word market, which means customers, not products. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com.


登録情報

  • ペーパーバック: 166ページ
  • 出版社: MHR Enterprises (2013/11/11)
  • 言語: 英語
  • ISBN-10: 0974501735
  • ISBN-13: 978-0974501734
  • 発売日: 2013/11/11
  • 商品パッケージの寸法: 15.2 x 1 x 22.9 cm
  • おすすめ度: この商品の最初のレビューを書き込んでください。
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Amazon.com: 5つ星のうち 4.8 11 件のカスタマーレビュー
4 人中、4人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 The Best Book on Branding in Years 2014/3/25
投稿者 James C. Chapman - (Amazon.com)
形式: ペーパーバック Amazonで購入
“Be Unique or Be Ignored: The CEO’s Guide to Branding” by Marc Rudov is a must read for every person interested in his or her company’s success. This easy to read book is perfect for today’s busy professional. Marc strips away the typical jargon (which he disdains) that dominates most discussions on marketing and branding and gets right to the point. He clearly and concisely defines “brand”, the value of one’s brand, how to communicate it and how and where branding fits within the overall marketing effort. His focus on how customer’s view one’s brand is helpful and on point. Marc further weaves into his branding approach, the long standing but rarely heard maxim that the buying decisions of customers (business and consumer) are emotional and emphasizes the need to generate a strong, positive emotional reaction in your cusotmer. If you read just one book on marketing or branding this year, read “Be Unique or be Ignored”.
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Excellent Book on Branding / Marketing 2014/1/12
投稿者 R Michael Parrotte - (Amazon.com)
形式: Kindle版 Amazonで購入
A lot of people hear the word Branding and just think of all the same things that everyone else does. Which of course is completely counter productive. Marc Rudov's book Be Unique or Be Ignored takes it all together and boils it down to something that anyone can understand whether you are a marketing guy or simply someone who has something that they think people will want.

Marc takes the idea of branding and turns it into a brilliant and creative exercise. Using several tried and true methods, Marc takes the reader through a series of steps to help create the story behind your brand and then put it out to the people. The author creates something to help you create a brand that will stand out and that people will remember.

This book is nothing short of a powerful tool for anyone trying to create a brand for anything without the funds to buy a marketing campaign from one of the big advertising agencies.

Michael Parrotte
AGV Sports Group
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 This Was One Of The Best 'Business' Books I've Ever Read! 2014/4/20
投稿者 Kara Oh - (Amazon.com)
形式: Kindle版 Amazonで購入
I saw this author on a video from years ago, when he was on TV as a relationship guru. I checked his website and ended up learning about this book. It was completely inspiring, and eye-opening. I've read a lot on branding and taking many seminars on marketing my online business but nothing compares to Rudov's insights. Totally honest, in-your-face, get-off-your-butt kind of advice, exactly what works for me. I had my boyfriend read it and he had several 'ah, ha' insights for what he does and how he puts himself out there. I need to read it again...and again to keep myself on track. Thank you Marc Rudov!
2 人中、2人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 I highly recommend Be Unique or Be Ignored to every CEO 2015/9/19
投稿者 Patrick Bet-David - (Amazon.com)
形式: Kindle版 Amazonで購入
If you want help getting your company noticed in today's noisy world, this book is for you. Marc Rudov covers all the bases on the benefits
of branding and proper execution. I highly recommend Be Unique or Be Ignored to every CEO, senior executive, and entrepreneur.
5つ星のうち 4.0 Great info, but could use... 2017/2/12
投稿者 Jack Frasier - (Amazon.com)
形式: Kindle版 Amazonで購入
Mac rudov knows what he is talking about. That's why I got this book, and hopefully more. But this one, while providing lots of examples of what not to do could use more specific advice and principals of how to brand correctly. He hates jargon, but describing the aspects would be helpful.
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