Autonomy: The Quest to Build the Driverless Car - and How it Will Reshape Our World (英語) ハードカバー – 2018/8/20
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'A fascinating hybrid. Part freewheeling history of the rise of the modern autonomous vehicle, part intimate memoir from an insider who was on the front lines for much of that history, Autonomy will more than bring readers up to speed on one of today's most closely watched technologies' Brian Merchant, author of The One Device From the ultimate insider - a former General Motors executive and current advisor to the Google Self-Driving Car project - comes the definitive story of the race between Google, Tesla and Uber to create the driverless car. We stand on the brink of a technological revolution. In the near future, most of us will not own automobiles, but will travel instead in driverless electric vehicles summoned at the touch of an app. We will be liberated from driving, so that the time we spend in cars can be put to more productive use. We will prevent more than 90 percent of car crashes, provide freedom of mobility to the elderly and disabled and decrease our dependence on fossil fuels. Autonomy tells the story of the maverick engineers and computer experts who triggered the revolution. Lawrence Burns - long-time adviser to the Google self-driving car project (now Waymo) and former corporate vice president of research, development and planning at General Motors - provides the perfectly timed history of how we arrived at this point, in a character-driven and vivid account of the unlikely thinkers who accomplished what billion-dollar automakers never dared. Beginning at a 2004 off-road robot race across the Mojave Desert with a million-dollar purse and continuing up to the current stampede to develop driverless technology, Autonomy is a page-turning chronicle of the past, a diagnosis of the present and a prediction of the future - the ultimate guide to understanding the driverless car and to navigating the revolution it has sparked.
'If you want a glimpse of how the future is being engineered today, there is no better book' Jeffrey Sachs, author of The End of Poverty 'An entertaining and accessible account of the biggest disruption in the history of the auto industry, and indeed the entire transportation industry' Rick Wagoner, Former Chairman and Chief Executive Officer, General Motors 'An insider's view into the thrilling who-will-win-it race to invent and control driverless cars - and the radically altered future that will follow in their wake' Robin Chase, Cofounder, Zipcar, and author of Peers Inc 'A rich and entertaining insider's account . . . required reading for anyone interested in the future of mobility' Roger Martin, coauthor of Playing to Win 'Tells the remarkable story of innovators who are changing transportation as we know it' Clayton M. Christensen, author of The Innovator's Dilemma 'Takes us inside the auto industry as it is today - and what may be a very different industry tomorrow' Daniel Yergin, author of The Prize and The Quest 'Essential reading' The Times商品の説明をすべて表示する
This is a riveting insider tale of the first decades in the quest for developing and marketing autonomous vehicles. Featuring enough technical information to give geeks something to enjoy while not burying the reader with arcane engineering detail, this work strikes the perfect mix. The chapters on the first DARPA autonomous vehicle challenges are particularly compelling and are told in a vivid, page-turning manner.
The author retells the many personal conflicts that plagued the business in the later years, some of which impacted him, but by and large he manages to put his personal biases aside and tell the story in an informative and reasonable manner. However, despite his intentions, the reader can still detect an anti-Uber tilt, although he is open about his allegiances and interests. Another improvement could have been to address some of the autonomous vehicle activity outside of North America. While North America in general and the Detroit-Silicon Valley rivalry (which eventually, as he points out, became a collaboration) in particular were a clear driving force in the development of the autonomous car, there could have been a few more comments on what was happening outside the continent. Ethical issues, too, could have benefited from a little more coverage.
But these are quibbles. Written in a very readable style by a man with deep knowledge of the car business, this is an excellent introduction to the field and a must-read for all who want to know how we got here and where we’re going. It will make you an optimist.
Lawrence Burns starts with a concise, researched summary of the current situation with all of us guzzling fuel to drive a heavy, larger than needed car from one parking spot to another on our occasional trips in our mostly idle personal autos.
I’m in Oakland CA and until reading this book saw no hope for any future solution to Bay area traffic. But Burns lays out the dramatic reduction in “cars” needed if we move from personally owned autos to fleets of driverless cars readily responding to our calls for rides to whatever destinations we have.
Any politician or other public official facing traffic issues should, after reading this book, want their jurisdiction at the head of the line for those city managers thoughtful enough to lead their municipalities in participation in testing these vehicles.
Yes, very sadly there will be tragedies ahead with these vehicles – we’ve already seen some and they too are well documented in this book. But these vehicles have the potential and the promise of dramatic future reduction in accidents. Burns strongly makes that case.
I had a first-hand seat to the advent of the digital camera era and as a result to Kodak losing its enormous businesses in film, in paper, in chemicals, and in picture developing/printing. The automobile and energy production and maintenance businesses face the same fate at the same pace that Kodak faced. If you’re in any business dependent on automobiles – from manufacturing, to parts production, to sales, to servicing, to gasoline production/sales, to parking, to insurance – this book will lead you through rethinking the future of your businesses. Don’t believe it? Don’t think it will happen in the “near” future? Read this book and it’ll make you rethink your futures.
My hope is that this happens before my own car needs replacement, as I’m hopeful it will be the last car I ever own.