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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (英語) ハードカバー – 2011/2/21


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商品の説明

内容紹介

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today."

レビュー

Starred Review. Wired contributing editor Rose takes a broad and deep look at how electronic media are changing storytelling, inviting an immersion that drills down beneath surface information and encourages a deeper level of emotional involvement. . . . Completely fascinating. "

Starred Review. Like Marshall McLuhan's groundbreaking 1964 book, Understanding Media, this engrossing study of how new media is reshaping the entertainment, advertising, and communication industries is an essential read for professionals in the fields of digital communications, marketing, and advertising, as well as for fans of gaming and pop culture. "

From Homer to Halo 3, from Scorsese to The Sims, the craft of story-telling has transformed utterly. Or has it? Frank Rose is one of the world's most insightful technology writers, and in this wonderful and important book he narrates a narrative about the new narrators who are gaming all the rules we learned way back in English 101. --Randall Rothenberg, Chief Digital Officer, Time Inc."

We can spy the future in Frank Rose's brilliant tour of the pyrotechnic collision between movies and games. This insightful, yet well researched, book convinced me that immersive experiences are rapidly becoming the main event in media, and has re-framed my ideas about both movies and games. Future-spotting doesn't get much better than this. --Kevin Kelly, author of What Technology Wants"

The definitive book on transmedia what it really is, where it came from and how it is changing our culture. A must read for anyone now in the business of telling stories, which almost certainly includes you whatever it is you do.--Matt Mason, author of The Pirate's Dilemma"

Frank Rose has written an important, engaging, and provocative book, asking us to consider the changes the Internet has wrought with regard to narrative as we have known it, and making it impossible to ever watch a movie or a TV show in quite the same way.--Peter Biskind, author of Down and Dirty Pictures and Star

Himself a master of good old-fashioned narrative, Frank Rose has given us the definitive guide to the complex, exciting and sometimes scary future of storytelling.--Steven Levy, author of Hackers

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登録情報

  • ハードカバー: 354ページ
  • 出版社: W W Norton & Co Inc (2011/2/21)
  • 言語: 英語
  • ISBN-10: 0393076016
  • ISBN-13: 978-0393076011
  • 発売日: 2011/2/21
  • 商品パッケージの寸法: 15 x 3.3 x 21.8 cm
  • おすすめ度: この商品の最初のレビューを書き込んでください。
  • Amazon 売れ筋ランキング: 洋書 - 645,690位 (洋書の売れ筋ランキングを見る)
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Amazon.com: 5つ星のうち 4.4 25 件のカスタマーレビュー
1 人中、1人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 a biz book as fun to read as a novel 2013/3/5
投稿者 Helen Ross - (Amazon.com)
形式: Kindle版 Amazonで購入
A lot of business books are so poorly written, you wish you could just jam a thumb-drive into them and download info into your brain without having to actually ingest the pages. Happily, The Art of Immersion is that rare business book you don't want to put down, a riveting read for anyone whose business is impacted by how audiences are changing--which is to say, anyone reading this.

The author, Frank Rose, a Wired editor, is a terrific storyteller who imbues in the reader his own fascination with how "after centuries of linear storytelling, a new form of narrative is emerging by which stories are told through many media at once." He follows this up with many interesting examples.
2 人中、2人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Great view of technology and culture 2014/9/2
投稿者 SaraB - (Amazon.com)
形式: ペーパーバック Amazonで購入
This is a great book. I teach communication technologies at the post-secondary level (4-year university) and this is a really well-written, comprehensive book. I can use examples from it when I talk to my students. It also helps me better understand the culture shift that we are living through due to technology changes.
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Excellent for writers 2014/4/19
投稿者 Robin Hobb - (Amazon.com)
形式: ペーパーバック Amazonで購入
This book fascinated me from start to finish. It examines how readers and viewers are now immersed in our fictions in ways that previous generations could never have imagined. For anyone curious about how tales are now marketed, and how readers and viewers become participants in fictional worlds, this is a must read.
2 人中、2人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Strongly recommended 2012/10/12
投稿者 Kate Stone - (Amazon.com)
形式: ペーパーバック Amazonで購入
Love it. Comprehensive, insightful, packed full of historical information, case studies and first hand interviews with ground breakers that put transmedia in perspective. It's not evangelical and throughout the book the author considers the extent to which different digital media can truly converge - video games, feature films, television, advertising, social media. I've bought it as a gift for colleagues in the traditional media business transitioning to transmedia/multiplatform.
5つ星のうち 5.0 Love the book, but what's the secret message? 2016/9/20
投稿者 Bryan A. Oliveira - (Amazon.com)
形式: ペーパーバック Amazonで購入
Has anyone ever decoded the message on page 306? I believe it has something to do with the cover page having 26 spaces and those red dots, but I cannot figure it out.

Anyone else?
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