The Art of Community: Building the New Age of Participation (英語) ペーパーバック – 2012/6/2
Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。
Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu.
Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O’Reilly, and Mike Shinoda, provide useful insights.
- Develop specific objectives and goals for building your community
- Build processes to help contributors perform tasks, work together, and share successes
- Provide tools and infrastructure that enable members to work quickly
- Create buzz around your community to get more people involved
- Harness social media to broadcast information, collaborate, and get feedback
- Use several techniques to track progress on community goals
- Identify and manage conflict, such as dealing with divisive personalities
Jono Bacon is an award-winning leading community manager, author and consultant. Currently the community manager for the worldwide Ubuntu community, Bacon is a regular keynote speaker, has also authored four books and acted as a consultant to a range of technology companies. Bacon's weblog (http://www.jonobacon.org/) is one of the widest read Open Source weblogs and he writes regularly about community management.
My only disappointment was that I didn't read it sooner!
If you do not know what open-source communities are, or if you are looking for community building in general, you may be disappointed (as some other reviewers note)
If you're just starting the role it can save you a lot of time in re-inventing a methodical approach to community management. As an experienced community manager it can surface ideas and approaches you might not have considered.
What I found particularly useful was that it is largely "generic". It helped me better understand how my domain-specific community management skills could be better applied to other types of communities.
It started off well, but it is hard to get through.
Jono's writing is witty and engaging, so the book manages to strike the important balance between being an easy and entertaining read while still providing a very practical guide for how to successfully build communities and keep them going. I really appreciate the fact that this book doesn't wander off into the theoretical too much, which it seems so many books on these types of subjects do. Instead, you will get a very hands-on guide or roadmap on what to actually do to build a more successful community, along with suggestions for tools and best-practices to help you along the way.