Appillionaires: Secrets from Developers Who Struck It Rich on the App Store (英語) ペーパーバック – 2011/10/3
Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。
Turn your app ideas into a money-making goldmine
More than 10 billion apps have been downloaded from Apple's AppStore and with the right combination of original ideas, great features, solid coding, unique designs, and savvy marketing, your apps could be a part of that staggering number. This book shows you how to turn your ideas into profit-making success stories. Citing a fascinating array of real-world examples, this useful book invites you to meet the rich and famous of the app development world. You'll look behind the scenes of these successful visionaries to learn their secrets first hand and discover how these "bedroom coders" became overnight millionaires.
- Serves as a must-have introduction to the fascinating, cutting-edge world of app design, where innovation reaps reward
- Shows you how to structure your app development process based on the Appillionaires who made their fortune
- Explores what works and what doesn't with regards to getting your app featured and enticing buyers
- Looks at successful apps such as Angry Birds, Cut the Rope, Fruit Ninja, and many others that have taken the app world by storm
If you were unaware of the potential to make money from selling your apps, then app-arently, you really need this book!
‘Stevens writes in lean, punchy prose, combining anecdote with the specifics of each developer’s story to success, making this a readable take on a modern phenomenon.’ (Computer Arts, July 2012)
Amazon.com で最も参考になったカスタマーレビュー (beta)
Unfortunately, the unabridged version was a bit of a letdown, a short 196 pages of content, with wide margins and lots of screenshots. The bigger problem was repetition, with the key points of the book amounting to a few pages at best. In fact, if you read the author's summary bullet points at the end of each chapter, you need not bother with the rest of the book.
The text lacked any meaningful analysis of the market and exploration of how, specifically, the AppStore resembles a "gold rush," a theme repeated throughout the book. The interviews with successful app authors were somewhat entertaining, but limited in scope. While repeatedly asserting that Venture Capitalists and existing game companies are all "vampires" with a "proboscis", and making broad claims (e.g. none of these games could have ever come from an existing studio) Stevens fails to do any meaningful investigation of what value those studios might provide-- ignoring the opportunity to flesh out the "gold rush" metaphor.
The number of distracting typos was on par with what you might see on a blog post lacking a copy editor.
Despite not living up to its full potential, the book was basically an entertaining read. While a reader working in this space (e.g. a developer) won't likely find much of interest, the book is written for a broader audience and doesn't require any technical knowledge at all to understand.
The research behind the book was solid and the book itself is well written. I was surprised and pleased to find the author highlight on some of the most critical issues facing indie developers that most people on the outside never see. The Lodsys legal threat to every small developer out there, or the Com2uS legal letters received by countless individual developers, are two of the many examples of frivolous yet potentially disastrous actions that have the potential to destroy the fantastic market the AppStore created.
Reading this book may be a bit of a disappointment because you expect to hear 1) man make game in a week 2) man make millions 3) man appear on oprah, buy a ferrari, wear diamond-crusted vest. Yet what you get is the true story behind people who live full lives and still found the time to push through the obstacles to bring a successful app to the market, and sometimes continue living their lives exactly as before. All of these developers featured in this book would appear on the outside to be lottery winners, yet none of them entered the AppStore with the mindset that they were playing the lottery hoping to make millions to show off to the world. They created the products they did because they knew they could create something great, and the level of success they reached was just a surprise to them as to anybody else.
One drawback to this book that would have made it probably good to great in my opinion if there had been more specific examples: a lot of the discussion of this or that developer or product is very high level, and doesn't provide much detail. If you were wondering, for example, what one of the example developers spent $1.5 million on in the development of a failed app you wouldn't have a clue after reading this. I was also hoping for a little bit of a business case to understand how folks are making money selling 99 cent or giving away free apps, especially after Apple takes their percentage cut, you pay your bills and developers - in other words, tell me the majority of the app developers aren't just blowing money like the dot com busts did in the 90's. Apparently, that portion of history appears to be repeating itself, also.
If you're a developer, or considering to be a developer, this is not the book for you. If you are looking for an entertaining, high-level read about some of the aspects of the Apple app developer world to help you out in discussions at a cocktail party (anyplace but Silicon Valley), then by all means pick this one up for cocktail circuit material.
1) App store was created partly thanks to indies (and still driven by them - but see #3). You can read that third parties could not add software (no apps at this time) when iPhone was launched. But indies did 'jail break'. There were also no official tools for apps development and first apps were developed by enthusiasm of indies even before apps store was open.
2) The main problem of the market is $.99 price. The author describes his hypothesis for its establishment but the main problem - this is just the fact. Especially when we are talking about games. So an average revenue of an app is about $700 per year. Average costs (if you outsource its production) -$20-$50K. In fact situation is even worse - 99% apps give you nothing. This is the second main problem - the huge gap in popularity. The point? It is very risky business - and classic illustration is the story about a guy with a good idea. You can find it in the book.
3) Apple is the biggest company in the world and it created the biggest retail outlet (changed the world again). You can sell to the whole world. So what about majors? They can not create apps and buy some successful studios. They call them their 'indie wing'. Is it a workable model? Still a question.
The book was written 2 years ago when android market was very small. But probably the main idea is still true - android users less eager to pay for apps.