Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding. He is the founder and president of Sensory Logic-a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of the best-selling Emotionomics, also published by Kogan page.
Dan Hill is an authority on the role of emotions in consumer and employee behavior and an expert in facial coding as an aid in measuring people's decision-making process. He is the founder and president of Sensory Logic, a scientific, research-based consulting firm that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. He has appeared on CNN, the Today Show, MSNBC, and Fox Business. He is the author of Emotionomics, Body of Truth: Leveraging What Consumers Can't or Won't Say, and Face Time: How the 2008 Presidential Race Reveals the Importance of Being On-Emotion in Politics, Business and in Life. For more information on Sensory Logic view their newsletter.
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hardcover版に関連付けられています。
"" There's a preparedness to embrace neuroscience and behavioral economics, and thus Dan Hill's lastest work is timely. Let's hope the new generation of creative people will take advantage of his many insights and practical recommendations.""Hamish Pringle, Director General, Institute of Practictioners in Advertising and co-author of "Brand Immortality"
"Drawing from a good mix of academic studies, practitioner books, and personal consulting experience, Hill...argues in this engaging, well-written book that effective ads focus on consumers' emotional needs rather than reasoning powers. He provides good practical advice for targeting consumers' emotions and many memorable ads that accomplish this goal...Summing Up: Highly recommended." --CHOICE Magazine, M.R. Hyman, New Mexico State University
"An exceptionally strong case for the use of emotion in advertising. Well-written and well-documented." --Al Ries, author of War in the Boardroom
"Whether you are trying to influence others, or trying to figure out how others are trying to influence you, About Face is a useful guide to the way advertising really works." --Dan Ariely, author of Predictably Irrational
"Dan Hill has developed a lot of ideas about what works, and why. And he lays out a good many of them in this fast-paced, fact-based treatise on how to do advertising more effectively."
--New York Journal of Books" There's a preparedness to embrace neuroscience and behavioral economics, and thus Dan Hill's lastest work is timely. Let's hope the new generation of creative people will take advantage of his many insights and practical recommendations." --
Hamish Pringle, Director General, Institute of Practictioners in Advertising and co-author of
Brand ImmortalityRecommended by CEO Refresher!
See an excerpt on the American Educational Foundation website!
Dan Hill and
About Face mentioned in "For Brands, A Mind is a Terrible Thing to Waste" on Fox Business
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hardcover版に関連付けられています。
![[Dan Hill]のAbout Face: The Secrets of Emotionally Effective Advertising (English Edition)](https://m.media-amazon.com/images/I/41pDKppNqtL._SY346_.jpg)
