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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Paperback – September 10, 2013
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- Publisher : CreateSpace Independent Publishing Platform (September 10, 2013)
- Publication date : September 10, 2013
- Language : English
- Paperback : 136 pages
- ISBN-10 : 1492180742
- ISBN-13 : 978-1492180746
- Dimensions : 5.5 x 0.31 x 8.5 inches
- Amazon Bestseller: #29,827 in Foreign Language Books (See Top 100 in Foreign Language Books)
- Customer Reviews:
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As the book says "every question we ask carries the very real possibility of biasing the person we’re talking to and rendering the whole exercise pointless."
And then "Bad customer conversations aren’t just useless. Worse, they convince you that you’re on the right path. They give you a false positive that causes you to over-invest your cash, your time, and your team."
Why is this?
Well it seems that the people you ask want to be nice and encouraging (and you want them to be too). This can create an accidental conspiracy where you get to hear what you WANT to hear and not what you NEED to hear.
This is vital to understand and the early part of the book is very strong in the way it highlights the problem and the dangers involved with careless questioning. You need to get to facts and the truth of their problems, not their opinions about your solution.
This is not a long book but I feel what is here is padded. The more I read, the less involved I was. There is a lot to learn from the book but I feel there is also a lot that could be in here that is missing. You need more structure to your questions.
I'm a fan of Jobs To Be Done as a concept for understanding customers and what they want when fixing a problem by buying a solution. This will help frame your questioning and help you develop your first minimum viable product (MVP).
I'm giving the book a 4 star rating. It is part of the answer within the entire lean start-up and product innovation subject but I feel the average entrepreneur is going to need to read much more widely before he or she is in a position to make best use of what's in here.
Paul Simister helps business owners who are stuck and frustrated, to get unstuck.
I've heard people raving about this book, and whilst it is pretty good, I was surprised at how short it was, and also even for being so short, how it basically repeated itself several times.
The tips were really handy and good though, including the Very Few Wizards Properly Ask for Help acronym I liked.