ヤフー―サーチエンジンのアクセス数を誇る 単行本 – 2004/3
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For millions of users Yahoo! is the internet - a true portal offering a branded network of media, commerce and communication. Business the Yahoo! Way spotlights the ten key business management principles that have guided the company to its success as the world's leading internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's internet-based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! - co-founders Jerry Yanf and David Filo - as well as on the management skills and business acumen of its top managers - chairman Tim Koogle and president Jeff Mallet. --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
The authors say virtually nothing about Yahoo that you cannot glean from Yahoo's own published information. In fact, that is the source for almost the entire book-primarily Yahoo press releases and previously-published interviews with Yahoo executives. The funny thing is, they consider this to be real research, even quoting the source. But since when did "Anon" on "NewsBytes News Network" and "Herring Online" become referencable research sources? In this book they are, ditufully listed at each chapter end.
What upsets me is the repetition. The authors breathlessly inform me of several acquisitions and intitiatives over and over and over...and treat each one as if they were presenting it for the first time. I counted no less than four breathless announcements of the "eGroups acquisition, adding 17 Million international users and 8000 message groups." Guys, one breathless announcement is enough, thanks.
Avoid this one. When I get rid of a book (all too infrequently!) it goes to the local Friends of the Library Sale, Goodwill, or friends. For the first time in my life, I tossed a book in the trash. No other place for it.
The second edition of this book, released on November 27, 2000, doesn't improve the situation. It covers several events that occurred in the beginning of 2000, like the 50% decline of the stock price of Yahoo. But the events are not covered appropriately, for example, the author admire that the Yahoo stock did "only" fall 50% while the other stocks got as much as 90% decline.
I would recommend "Inside Yahoo!" by Karen Angel instead of this book.