I love this product, but I don’t buy it very often because, in my opinion, it is way over priced. (Hence the 4 stars instead of 5). I love the color it gives me. A soft and subtle pink.... some of the lipsticks out there that claim to do the same thing just can’t hold a candle to this one. Others have come out a dark, bright hot pinkish color (totally not my thing). As far as lasting, it’s ok. The softness/just applied feeling does go away fairly soon, but the color still remains. Wish it was a little less expensive. I consider $30 for lip stick a splurge, but that’s just me.