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企業戦略としてのエコロジー―コーポレート・マーケティング (コーポレート・マーケティング)
  
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企業戦略としてのエコロジー―コーポレート・マーケティング (コーポレート・マーケティング) (単行本)

by ブレーン編集部 (編集)
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内容（「MARC」データベースより）

現在、環境対策への対応は、企業の経営哲学であり、CIそのものともなっている。企業戦略として環境問題に取り組むために、どのような発想と企画が必要となるのかを、様々な方向から追究する。

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