The Golden Age of Advertising - the 70s (Taschen 25) (ハードカバー)

この本とMeet Mr. Product: The Art of the Advertising Character  Warren Dotzをあわせて買う

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• 対象商品: The Golden Age of Advertising - the 70s (Taschen 25)  Jim Heimann

  在庫あり。 在庫状況について
  この商品は、Amazon.co.jp が販売、発送します。
  1500円以上国内配送料無料（一部例外あり）でお届けします。 詳細
  

• Meet Mr. Product: The Art of the Advertising Character  Warren Dotz

  在庫あり。 在庫状況について
  この商品は、Amazon.co.jp が販売、発送します。
  1500円以上国内配送料無料（一部例外あり）でお届けします。 詳細
  

The Golden Age of Advertising, the 60s: The 60s Jim Heimann 5つ星のうち 5.0 (5)

70s Fashion: Vintage Fashion And Beauty Ads (Taschen Icons) Jim Heimann

60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) Jim Heimann ￥ 1,544

Meet Mr. Product: The Art of the Advertising Character Warren Dotz 5つ星のうち 4.5 (8)  ￥ 1,491

The Mini Mod Sixties Book Samantha Bleikorn 5つ星のうち 5.0 (3)  ￥ 2,371

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内容説明
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

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