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Product Description
Amazon.com
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of thin slices of behavior. The key is to rely on our adaptive unconscious--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us mind blind, focusing on the wrong cue leaves us vulnerable to the Warren Harding Effect (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the dark side of blink, he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
--This text refers to the ハードカバー edition.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us mind blind, focusing on the wrong cue leaves us vulnerable to the Warren Harding Effect (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the dark side of blink, he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
--This text refers to the ハードカバー edition.
Amazon.co.uk
: For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwells major claim is that decisions made very quickly can be every bit as good as a decision made cautiously and deliberately. What we are actually doing is what Gladwell calls thin-slicing. When we leap to a decision or have a hunch our unconscious is sifting through the situation in front of us looking for a pattern, throwing out the irrelevant information and zeroing in on what really matters. Our unconscious mind is so good at this that it often delivers a better answer than more deliberate and protracted ways of thinking. Much of this is utterly mysterious but some of the most astonishing and useful examples of thin-slicing can be learned.
Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the situations where our powers of rapid cognition can go awry, where we fail to read the signs. Most disturbing of all is the degree to which culturally determined preconceptions and prejudices control us. Without reducing matters to racism and sexism Gladwell shows us that there are facts about peoples appearancetheir size or shape or color or sexthat can trigger a very similar set of powerful associations which explains why utter mediocrities (such as U.S. President Warren Harding) can sometimes end up in positions of enormous responsibility; or why tall people earn substantially more than their shorter colleagues; or why car salesmen unconsciously charge prices according to race and gender.
Gladwells conversational prose style is concise, informative, accessible and entertaining. The stories, scientific findings and psychological tests are consistently surprising whether he is dealing with speed-dating, record promotions, police shoot-outs, the human face, or the reasons doctors get sued. --Larry Brown END --This text refers to an out of print or unavailable edition of this title.
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31% buy Blink . The Power of Thinking Without Thinking ￥ 915 |
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30% buy the item featured on this page: Blink: The Power of Thinking Without Thinking ￥ 2,961 |
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12% buy Outliers ￥ 1,058 |
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