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Product Description
内容説明
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.
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Preferences or tastes play a crucial part in virtually all fields of study in economics and other social sciences, such as economic growth and capital accumulation, welfare analysis, effects of advertising, tax incidence, monopoly pricing, occupational choices, voting, peer pressure, and cultural influences. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Preferences or tastes play a crucial part in virtually all fields of study in economics and other social sciences, such as economic growth and capital accumulation, welfare analysis, effects of advertising, tax incidence, monopoly pricing, occupational choices, voting, peer pressure, and cultural influences. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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68% buy the item featured on this page: Accounting for Tastes￥ 2,886 |
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32% buy The Economic Approach to Human Behavior￥ 2,811 |
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