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Accounting for Tastes
 
 

Accounting for Tastes (ペーパーバック)

by Gary S. Becker (著) "Preferences or tastes play a crucial part in virtually all fields of study in economics and other social sciences, such as economic growth and capital..." (more)
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Product Description

内容説明

Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.


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Inside This Book (Learn More)
First Sentence
Preferences or tastes play a crucial part in virtually all fields of study in economics and other social sciences, such as economic growth and capital accumulation, welfare analysis, effects of advertising, tax incidence, monopoly pricing, occupational choices, voting, peer pressure, and cultural influences. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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