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Product Description
内容説明
Based upon extensive, ground-breaking research, The Design of Sites introduces a comprehensive, pattern-based approach to making web sites truly customer-centered. Using the 101 patterns presented here, Web and business professionals can learn from the industry's experience and best practices, and dramatically improve customer satisfaction and retention. The authors have chronicled visitors' behavior to find the patterns that emerge from experiences ranging from navigation to e-shopping, and to discover how individual site visits fit into users' larger goals of finding information and making purchasing decisions. Drawing on this research, The Design of Sites introduces proven principles, processes, and patterns for building customer-centered Web sites. Their patterns encompass virtually every key issue, including: creating powerful home pages; managing content; simplifying layouts and navigation; optimizing performance, and much more. For all Web designers, developers and decision-makers seeking to maximize the business value of their Web sites.
From the Back Cover
Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and that enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.
The authors of The Design of Sites have done much of the research for you. Based on extensive investigation and analysis of more than 100 of the highest-quality Web sites, this book distills the principles and best practices that make sites enjoyable to visit and a huge asset to the organizations they serve. This comprehensive resource features numerous design patterns that offer proven solutions to common Web design problems. These patterns are appropriate to a wide variety of site genres and address every aspect of Web site design, from navigation and content management to e-commerce and site performance. In addition to enhancing the usefulness and quality of your site, the patterns outlined in The Design of Sites will also shorten development cycles and reduce maintenance costs.
You will find discussion on such topics as:
* Understanding your customers' needs through field studies, interviews, surveys, and focus groups
* Decreasing development time and improving quality through rapid prototyping
* Creating browsable content and multiple ways to navigate a site
* Learning principles for designing a powerful homepage
* Writing for search engines
* Building trust and credibility with a privacy policy and secure connections
* Designing a shopping cart for e-commerce
* Cross-selling and up-selling on Web sites
* Designing effective page layouts
* Developing a fast and relevant site search function
* Optimizing your Web site for fast downloads
* Creating Web pages accessible to people with visual or hearing impairments
* Adapting for international audiences
* And much more
Whether you are involved in building a site for business, government, education, or entertainment, The Design of Sites will help you focus on the needs and expectations of your customers and give you the tools you need to create a satisfying and effective Web site.
020172149XB02212002
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