ギフト券
内容説明
Is it better to be a big frog in a small pond or a small frog in a big pond? This treatise argues that people's concerns about status permeate and profoundly alter a broad range of human behaviour. It applies these basic elements in human nature to the study of how people make economic choices.
Book Description
Is it better to be a big frog in a small pond or a small frog in a big pond? Here, economist Robert H. Frank argues that concerns about status permeate and profoundly alter a broad range of human behavior. He shows how status considerations affect the salaries people earn, the way they spend them, and even many of the laws, regulations, and cultural norms they adopt. Provocative and insightful, this book is sure to spark widespread and lively debate in classrooms and boardrooms alike.
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