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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (�y�[�p�[�o�b�N - 2002/1/7)

Buy new: �� 1,539 �� 1,347 18 Used & new from �� 884

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Meet Mr. Product: The Art of the Advertising Character by Warren Dotz and Masud Husain (�y�[�p�[�o�b�N - 2003/2/1)

Buy new: �� 1,631 �� 1,428 16 Used & new from �� 1,000

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(8)

A Technique for Producing Ideas (Advertising Age Classics Library) by James Young (�y�[�p�[�o�b�N - 2003/1/21)

Buy new: �� 726 24 Used & new from �� 281

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(126)

Ad Boy: Vintage Advertising with Character by Warren Dotz (�y�[�p�[�o�b�N - 2009/4/7)

Buy new: �� 1,631 �� 1,428 13 Used & new from �� 1,178

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Major Account Sales Strategy by Neil Rackham (�n�[�h�J�o�[ - 1989/1/1)

Buy new: �� 2,401 �� 2,102 17 Used & new from �� 1,249

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko and David K. Brake (�y�[�p�[�o�b�N - 2009/5/4)

Buy new: �� 2,882 �� 2,550 15 Used & new from �� 2,368

Usually ships in 11 to 14 days

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Baked in: Creating Products and Businesses That Market Themselves by Alex Bogusky and John Winsor (�n�[�h�J�o�[ - 2009/10/13)

Buy new: �� 2,016 �� 1,764 8 Used & new from �� 1,764

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Positioning: The Battle for Your Mind by Al Ries and Jack Trout (�y�[�p�[�o�b�N - 2000/12/13)

Buy new: �� 1,247 �� 1,132 19 Used & new from �� 800

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(4)

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book by Paul Arden (�y�[�p�[�o�b�N - 2003/6/1)

Buy new: �� 856 21 Used & new from �� 384

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(2)

10.

Tested Advertising Methods (Prentice Hall Business Classics) by John Caples and Fred E. Hahn (�y�[�p�[�o�b�N - 1998/7)

Buy new: �� 1,565 �� 1,344 15 Used & new from �� 980

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(1)

11.

The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout (�y�[�p�[�o�b�N - 1997/5/1)

Buy new: �� 1,371 11 Used & new from �� 322

Usually ships in 2 to 3 weeks

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(1)

12.

Managing Brand Equity by David A. Aaker (�n�[�h�J�o�[ - 1991/9/9)

Buy new: �� 3,368 �� 3,277 18 Used & new from �� 1,145

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(4)

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