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The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell (�y�[�p�[�o�b�N - 2002/1/7)

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Ad Boy: Vintage Advertising with Character Warren Dotz (�y�[�p�[�o�b�N - 2009/4/7)

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Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity Keith Lincoln Lars Thomassen (�y�[�p�[�o�b�N - 2009/6)

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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate Bernd H. Schmitt (�n�[�h�J�o�[ - 1999/8/16)

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A Technique for Producing Ideas (Advertising Age Classics Library) James Young (�y�[�p�[�o�b�N - 2003/1/21)

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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book Paul Arden (�y�[�p�[�o�b�N - 2003/6/1)

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Managing Brand Equity David A. Aaker (�n�[�h�J�o�[ - 1991/9/9)

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Tested Advertising Methods (Prentice Hall Business Classics) John Caples Fred E. Hahn (�y�[�p�[�o�b�N - 1998/7)

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Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein�ASteve J. Martin�A Robert B. Cialdini (�y�[�p�[�o�b�N - 2009/12/29)

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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. Dan S. Kennedy (�y�[�p�[�o�b�N - 2006/4/30)

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Meet Mr. Product: The Art of the Advertising Character Warren Dotz Masud Husain (�y�[�p�[�o�b�N - 2003/2/1)

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Los Logos 4 H. Hellige Robert Klanten (�n�[�h�J�o�[ - 2008/9/30)

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