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Web Site Expert #25
 
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Web Site Expert #25 (大型本)

by Web Site Expert編集部 (編集)
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Price: ￥ 1,344 (Tax Included) & eligible for Free Shipping. Details
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Price For Both: ￥ 2,688

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  • This item: Web Site Expert #25 by Web Site Expert編集部

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  • Web Site Expert #26 by Web Site Expert編集部

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Product Description

内容紹介

ソーシャルメディア系のウェブサービスがいくつも生まれ,成功しています。ソーシャルネットワーキングサービス「mixi」や「モバゲータウン」が代表でしょう。しかし,そろそろ人々は,ただコメントやメッセージを交換するだけの「コミュニケーション」では飽き足らなくなってきています。やはり楽しませてくれるもの,つまり「コンテンツ」の存在は不可欠なのです。特集では,「コンテンツとコミュニティの融合」をキーワードに,両者を併せ持ったサービスの形をここでは仮に「ニュー・ソーシャル・メディア」と呼び、その可能性を探ってみます。その他,小冊子ではWeb マーケティングの新しいスタイルとして,行動ターゲティングを意識したSEO → LPO → OSO の考え方について紹介します。

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