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Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.
Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Ian Lurie is President of Portent, Inc.
Marty Dickinson is President of HereNextYear.
Elizabeth Marsten is Director of Search Marketing at Portent, Inc.
Michael Becker is the Managing Director of North America at the Mobile Marketing Association.