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Any scientist or engineer who communicates research results will immediately recognize this practical handbook as an indispensable tool. The guide sets out clear strategies and offers abundant examples to assist researchers—even those with no previous design training—with creating effective visual graphics for use in multiple contexts, including journal submissions, grant proposals, conference posters, or presentations.
Visual communicator Felice Frankel and systems biologist Angela DePace, along with experts in various fields, demonstrate how small changes can vastly improve the success of a graphic image. They dissect individual graphics, show why some work while others don't, and suggest specific improvements. The book includes analyses of graphics that have appeared in such journals as Science, Nature, Annual Reviews, Cell, PNAS, and the New England Journal of Medicine, as well as an insightful personal conversation with designer Stefan Sagmeister and narratives by prominent researchers and animators.
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"In this technoscientific century, with knowledge doubling every decade, researchers and designers alike need to ramp up their presentation of the material they describe. This beautifully illustrated book shows how."—Edward O. Wilson, University Research Professor Emeritus and Honorary Curator in Entomology, Harvard University
(Edward O. Wilson 20110914)"A thoughtful and useful series of recommendations that will actually help you understand what you are doing when you are trying to make yourself clear."— Milton Glaser (Milton Glaser 20110908)
"Anyone—scientist or not--who is interested in using pictures to teach, to convey information, or to catch attention must study this book. It is splendid. In it you learn: what information can be conveyed graphically, how to design images for maximum intelligibility and interest, how to draw in the reader, and what successful images look like. As a bonus, you get a cheerfully readable style, you learn about some extremely interesting research, you see how some very good researchers, drawn from across science, think about what they do in terms of images, and you have the pleasure of a brilliantly laid out book."—George M. Whitesides, Woodford L. and Ann A. Flowers University Professor, Harvard University (George M. Whitesides 20111003)
“…unique…an essential guide to literacy for fields that are essential to all our lives.”—Steven Heller, School of Visual Arts
(Steven Heller 20110916)"Scientists presenting even simple data to busy journal readers are well advised to invest some thought in their visual comprehensibility and impact. This unique book provides exactly what they need: copious case studies across the disciplines, wise principles and the authors' outstanding creativity, experience and integrity - in both technical and ethical senses - in visualizing the results of science."—Philip Campbell, Editor-in-Chief, Nature
(Philip Campbell 20111003)"This guide is the first book to be exclusively dedicated to providing direct advice on how to improve scientific graphics through actual examples. In this way Visual Strategies is among a handful of resources and comprises a valuable, important, and useful guide for scientists, illustrators, and data designers alike."—Cell
(Cell )"Visual Strategies speaks individually to readers to cultivate unique interpretations of how design principles can improve their data representations." —Anne M. Andrews, ACS Chemical Neuroscience
(Anne M. Andrews ACS Chemical Neuroscience )"[Visual Strategies] will be useful for anyone who wants to make clear presentations of data of any kind. ...The book offers general guidelines, with illustrative graphics, and many real-life case studies. The authors show how they would improve actual graphics, and they invite improvements to their improvements on their Web site, www.visual-strategies.org. ...Ms. Frankel and Dr. DePace speak as if they were looking up from the laboratory bench. Usually their suggestions are simple, and the results are striking. Add color, subtract color, color only one part of an image - these kinds of relatively simple steps can add clarity"—Cornelia Dean, The New York Times
(Cornelia Dean New York Times )"Smartly and accessibly designed."—Steven Heller, New York Times Book Review
(New York Times )
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5つ星のうち 4.0
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5つ星のうち 4.0
Helpful insight into doing graphics right
2012/5/9
By Ursiform
- (Amazon.com)
形式:ペーパーバック
As anyone who has suffered "death by PowerPoint" knows, graphics can provide the key insight or, most often, lead to utter confusion. This book tries to move technical illustrators toward the former.
I really enjoyed the earlier parts of the book, which I think offer practical advice and examples of making technical graphics work. It can be as simple as using color sparingly, or eliminating it entirely. Or aligning key elements in just the right way. Just looking through the examples can spur thoughts about how to make figures more clear.
Some of the case studies, unfortunately, impressed me less. They often involve very intricate structures, with graphical solutions that evolved over months. Most of these will not be helpful to average (i.e., well above average) person trying to clearly explain a complex technical point. It's not that they aren't impressive. But you don't learn to paint by having someone put a Raphael in front of you.
This book is worth the investment for the early chapters. Don't worry if some of the case studies leave you lost.
I was provided a copy for review by the publisher.
I really enjoyed the earlier parts of the book, which I think offer practical advice and examples of making technical graphics work. It can be as simple as using color sparingly, or eliminating it entirely. Or aligning key elements in just the right way. Just looking through the examples can spur thoughts about how to make figures more clear.
Some of the case studies, unfortunately, impressed me less. They often involve very intricate structures, with graphical solutions that evolved over months. Most of these will not be helpful to average (i.e., well above average) person trying to clearly explain a complex technical point. It's not that they aren't impressive. But you don't learn to paint by having someone put a Raphael in front of you.
This book is worth the investment for the early chapters. Don't worry if some of the case studies leave you lost.
I was provided a copy for review by the publisher.
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5つ星のうち 4.0
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