"Off the Wall", the first book from Vans, tells the multi-generational story of Vans' do-it-yourself community, which encompasses boards, bikes, art and music, as well as the one shoe keeping it all together. With oral histories from Tony Alva, Joel Tudor, Neckface, Shepard Fairey, Sunny Garcia, Marc Jacobs, Steve Caballero, Stacy Peralta, Robert Williams, Oliver Peck, and others, "Off the Wall" provides an intimate, visually-stunning account of how the company changed the face of popular culture, since its founding in 1966. The book features photography by the top action-sports photographers in the world, including Bryce Kanights, Grant Brittain, Jeff Divine, and Trevor Graces, presented with an energetic design that evokes both punkzine aesthetic and California coastal cool.
Doug Palladini is VP of marketing at Vans. He has been a leader in action-sports media for more than two decades. Palladini was the founding editor of Snowboarder magazine and later served as group publisher for Emap Peterson's Snowboarder, Surfer, Skateboarder, Powder, Bike, Box and Gravity magazines. From 2000 to 2002, he served as executive vice president at Swell.com. Immediately before joining Vans, he was director of Cynic Youth, the youth marketing division of DGWB Advertising. BrandWeek named Palladini Marketer of the Year in 2006.