This collection of key papers from leading subject experts provides an authoritative introduction to Scotland's largest industry, Tourism. The book is an essential purchase for business and tourism libraries across the UK, and a major new resource for tourism students internationally at degree and postgraduate levels, for whom the Scottish experience offers valuable case study material.
Introduction 1. The history of tourism in Scotland: approaches, sources and issues 2. Public policy for tourism in Scotland 3. Tourism in the Scottish Economy 4. Tourism and rural development in Scotland 5. Tourism and the Scottish environment 6. The Tourist accommodation sector in Scotland 7. Activity Holidays in Scotland 8. Tourism transport in Scotland 9. Visitor attractions in Scotland 10. The Marketing of Scotland as a tourist destination, 1985-96 Index