The Portable MBA in Entrepreneurship (The Portable MBA Series) [ハードカバー]

• Recognizing great entrepreneurial opportunities
• Writing a business plan and building your financial statements
• Securing financing with venture capital or debt financing
• Franchising your business
• Managing a growing business
• Protecting intellectual property
• Selling a business when the time comes

An update of the highly respected bestseller, The Portable MBA in Entrepreneurship, Third Edition covers everything that an entrepreneur needs to know to start and run a venture. Topics covered include identifying good business opportunities, creating a business plan, calculating financial projections, working with venture capital or with debt financing, and getting assistance from the government and other agencies. In addition, issues such as marketing, intellectual property, franchising, the Internet, and growing a business are discussed in detail. This new edition includes fresh case studies and examples and offers new approaches to business and financial planning and entry strategies.

William D. Bygrave (Carlisle, MA) is the Frederic C. Hamilton Professor for Free Entrepreneurship and was the director of the Arthur M. Blank Center for Entrepreneurship at Babson College from 19931999. A successful entrepreneur in his own right, Bygrave founded a high-tech company and cofounded a pharmaceutical database company.
Andrew Zacharak (Bedford, MA) is the Paul T. Babson Term Chair in Entrepreneurship and Associate Professor of Entrepreneurship in the Arthur M. Blank Center for Entrepreneurship at Babson College.

ANDREW ZACHARAKIS, BS, MBA, PhD, is the Paul T. Babson Term Chair in Entrepreneurship and Associate Professor of Entrepreneurship in the Arthur M. Blank Center for Entrepreneurship at Babson College.

The Portable MBA Series
The Portable MBA, with over 600,000 copies sold, continues to provide readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today’s vital business topics.