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商品の説明
内容説明
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship
For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.
If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.
- Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
- Includes customizable, downloadable forms for launching your own business
- Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
- Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools
Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
著者について
William D. Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.
Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.
The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
3件のカスタマーレビュー
6 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
The Kindle Edition Is Very Low Quality Print
2011/2/21
形式:ハードカバー|Amazonが確認した購入
It's clear from the kindle edition sample text, which you can see for yourself for free, that this text was scanned, and scanned poorly. It looks like a low-quality xerox copy, with every "e" looking a little bit different. Parts are missing from the letters. You don't want to buy the kindle edition until they re-convert it, because reading it is going to be much more difficult than the regular print version.
The 1 star is only for the quality of the kindle edition. I'm not sure why this kindle book is so much lower quality than the other kindle books that are out there -- all the other kindle books I've read are much higher quality.
The 1 star is only for the quality of the kindle edition. I'm not sure why this kindle book is so much lower quality than the other kindle books that are out there -- all the other kindle books I've read are much higher quality.
5 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
he Portable MBA in Entrepreneurship (The Portable MBA Series)
2010/3/3
形式:ハードカバー|Amazonが確認した購入
Bought it for a Starting a Business class at SMU
Easy reading and straight forward and practical - GOOD REFERENCE book.
Easy reading and straight forward and practical - GOOD REFERENCE book.
4 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
I like it
2010/11/2
形式:ハードカバー|Amazonが確認した購入
I think this is a really good book for a person who wants to become an entreprenuer.
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