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商品の説明
Book Description
Called "the most advanced wireless Net access service on the planet, period" by Business Week, Japanese telecom giant NTT DoCoMo is waging a one-company revolution to convert the world. From its chairman, Koichi Obuchi, comes this fascinating account of just how DoCoMo single-handedly transformed communications with its i-mode mobile Internet service and its long-term strategy for making the mobile Internet a technological reality across the globe. With a look at its unique corporate culture, the book also includes insights from its senior management on how DoCoMo became the world's largest mobile carrier, with a net worth of 263 billion and a secure foothold in world markets through its recent AOL and AT&T Wireless deals.
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