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Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. "The New Social Learning" is the most authoritative guide available to leveraging these powerful new technologies. Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.
著者について
Tony Bingham is president and chief executive officer of the American Society for Training & Development. ASTD's members and associates work in thousands of organizations across many industries in more than 100 countries. Before joining ASTD, Tony was the senior vice president, technology and operations for Britannica.com. Marcia L. Conner writes the Fast Company column www.fastcompany.com/blog/24386 Learn At All Levels. A former Fortune 500 learning chief, she is the coauthor of Creating a Learning Culture: Strategy, Practice & Technology and cocreator of Pistachio Consult-ing's Enterprise Microsharing Comparison. She has served FedEx, the Gap, Verizon Wireless, American Express, The Home Depot, Mars, WD-40, SocialText, and other global employers.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
8件のカスタマーレビュー
4 人中、4人の方が、｢このレビューが参考になった｣と投票しています。
Social Learning - The New L&D Imperative
2010/9/14
形式:ペーパーバック|Amazonが確認した購入
If your profession is learning and development, The New Social Learning is a must read.
Even if you are one of those people who are suspicious of social media or one who thinks social networking is a place for wasting time or if you think Twitter is a place where people tell you what they are eating for lunch, you will read the book and understand exactly how social learning is a new imperative for how we enable organizational learning. You will find this book to be a practical guide to implementing social learning in your organization.
At the end of each chapter, there is a list of common objections and how to overcome them. I found this to be the most useful part of the book. Just like a sales person needs to overcome objections from prospects, any organizational leader who intends to implement a new thing, must prepare for the inevitable objections that arise from the skeptics and curmudgeons. And there will be many. The list of objections and the ways to overcome them are, by themselves, worth the cost of your time to read this book.
The other idea that I infer this book is that people will learn what they want to learn when they want to learn it despite our best efforts to design and deliver training. Too many L&D professionals are hung up on the need to control the instructional design and training delivery process, believing that people simply do not learn properly, unless proper instruction is used in proper training delivery. Well this book is one step in the direction of proving that idea wrong. Our job is to not deliver instruction, but to enable people to learn what they need to learn to get their jobs done now.
Although the New Social Learning does not propose that instructional design and classroom training will be replaced (far from it), Tony and Marcia weave tales of company's that are using various elements of social and collaboration technologies to enable people to learn and most importantly grow and improve job performance....which is what this is all about in the first place.
Even if you are one of those people who are suspicious of social media or one who thinks social networking is a place for wasting time or if you think Twitter is a place where people tell you what they are eating for lunch, you will read the book and understand exactly how social learning is a new imperative for how we enable organizational learning. You will find this book to be a practical guide to implementing social learning in your organization.
At the end of each chapter, there is a list of common objections and how to overcome them. I found this to be the most useful part of the book. Just like a sales person needs to overcome objections from prospects, any organizational leader who intends to implement a new thing, must prepare for the inevitable objections that arise from the skeptics and curmudgeons. And there will be many. The list of objections and the ways to overcome them are, by themselves, worth the cost of your time to read this book.
The other idea that I infer this book is that people will learn what they want to learn when they want to learn it despite our best efforts to design and deliver training. Too many L&D professionals are hung up on the need to control the instructional design and training delivery process, believing that people simply do not learn properly, unless proper instruction is used in proper training delivery. Well this book is one step in the direction of proving that idea wrong. Our job is to not deliver instruction, but to enable people to learn what they need to learn to get their jobs done now.
Although the New Social Learning does not propose that instructional design and classroom training will be replaced (far from it), Tony and Marcia weave tales of company's that are using various elements of social and collaboration technologies to enable people to learn and most importantly grow and improve job performance....which is what this is all about in the first place.
6 人中、5人の方が、｢このレビューが参考になった｣と投票しています。
Serious learning using social media
2010/9/30
形式:ペーパーバック
It is well known that social media are good for keeping in touch with friends, networking with business contacts, disseminating your opinions, sharing embarrassing photos, and wasting idle time. However, they can also be important tools in the field of collaborative learning, according to Tony Bingham and Marcia Conner in this book.
Social learning, the authors say, is learning with and from others. It occurs at conferences, in discussion groups, and over tables in the café. Now, with social media tools, it can happen over Twitter, via Facebook, or through the agency of a myriad of other tools, in a manner unconstrained by geography or time differences. The book goes on to describe a number of examples of companies implementing virtual communities which have enabled connections and sharing between people who would never have been able to connect without social media tools.
Notwithstanding the various examples given, I still wonder whether most organisations can be "transformed" through social media as promised in the subtitle of the book. Social media certainly facilitate connections in very large organisations, but I am less persuaded by the use of Twitter as a serious learning tool. Video is undoubtedly a powerful teaching tool, but video is not necessarily "social media". On the other hand, immersive "Second Life" type environments seem to have enormous potential as interactive learning environments. I would recommend this book to anyone involved in workplace training.
Social learning, the authors say, is learning with and from others. It occurs at conferences, in discussion groups, and over tables in the café. Now, with social media tools, it can happen over Twitter, via Facebook, or through the agency of a myriad of other tools, in a manner unconstrained by geography or time differences. The book goes on to describe a number of examples of companies implementing virtual communities which have enabled connections and sharing between people who would never have been able to connect without social media tools.
Notwithstanding the various examples given, I still wonder whether most organisations can be "transformed" through social media as promised in the subtitle of the book. Social media certainly facilitate connections in very large organisations, but I am less persuaded by the use of Twitter as a serious learning tool. Video is undoubtedly a powerful teaching tool, but video is not necessarily "social media". On the other hand, immersive "Second Life" type environments seem to have enormous potential as interactive learning environments. I would recommend this book to anyone involved in workplace training.
1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
Building Professional Learning Communities
2010/9/13
形式:ペーパーバック
The NEW Social Learning (@newsociallearn) is a guide to creating your own "community of learners" by embracing and integrating social and mobile tools in the training and learning process.
This book offers real examples and guidelines in how to implement engagement, listening skills, and most importantly, how to build collective intelligence from within and outside of your organization's silo.
Some professions are ahead of the curve (marketing pros and educators come to mind), but there are many cubicle centers and manufacturing mobs, retailers and customer service sectors who are keeping their blinders on tight, doing training like it's still 1989.
The NEW Social Learning can assist in a transformation that makes sense and creates a learning environment that makes meaning.
Whether the boardroom or the classroom, this book should be in your hands and under your yellow highlighter - and definitely part of your organizations training & development curriculum.
This book offers real examples and guidelines in how to implement engagement, listening skills, and most importantly, how to build collective intelligence from within and outside of your organization's silo.
Some professions are ahead of the curve (marketing pros and educators come to mind), but there are many cubicle centers and manufacturing mobs, retailers and customer service sectors who are keeping their blinders on tight, doing training like it's still 1989.
The NEW Social Learning can assist in a transformation that makes sense and creates a learning environment that makes meaning.
Whether the boardroom or the classroom, this book should be in your hands and under your yellow highlighter - and definitely part of your organizations training & development curriculum.
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