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商品の説明
内容説明
The mobile revolution Find out how to make the most of it This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters--Games, m-commerce, Promotional, Social, and Utilities--include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.
著者について
Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter. Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
5つ星のうち 3.0
2件のカスタマーレビュー
2 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 3.0
Not a book of case studies
2012/6/9
By Lala
- (Amazon.com)
形式:ペーパーバック|Amazon.co.jpで購入済み
It's more like a glimpse at the product and not an actual case study... maybe I had a Harvard style case study in mind, but this was something totally unexpected. With that said, it's good for a quick reference - as in minimal information.
5つ星のうち 3.0
Dont exactly know why I bought this...
2012/11/29
By James
- (Amazon.com)
形式:ペーパーバック|Amazon.co.jpで購入済み
I dont exactly know why i bought this... everything that's cool that's in the book I've already seen it on the internet (blogs, websites, etc.).
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Amazon.com のカスタマーレビューを見る(2)
5つ星のうち 3.0
これらのレビューは参考になりましたか？
ご意見はクチコミでお聞かせください。
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