I just started a remodeling business about a year ago and, after some initial success, started having trouble finding customers. Print advertisements never really seemed to pay off much, and word of mouth didn't work as well as I hoped it might. I knew a little bit about Angie's List, but otherwise was pretty clueless about how to market my business and create more sales. This book does a great job of explaining all you need to know to creat, sustain and grow a construction company. The text is straightforward and to-the-point, and provides step-by-step instructions on how to make your company recession proof. Within weeks I had a noticeable increase in sales and I am planning on inviting the author to my business to have a meeting with my sales force. Thank you Jim, you have really not only transformed my business, but you have transformed my life.