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The Marketplace Of Revolution: How Consumer Politics Shaped American Independence
 
 

The Marketplace Of Revolution: How Consumer Politics Shaped American Independence [ペーパーバック]

T. H. Breen

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The Marketplace of Revolution offers a boldly innovative interpretation of the mobilization of ordinary Americans on the eve of independence. Breen explores how colonists who came from very different ethnic and religious backgrounds managed to overcome difference and create a common cause capable of galvanizing resistance. In a richly interdisciplinary narrative that weaves insights into a changing material culture with analysis of popular political protests, Breen shows how virtual strangers managed to communicate a sense of trust that effectively united men and women long before they had established a nation of their own. The Marketplace of Revolution argues that the colonists' shared experience as consumers in a new imperial economy afforded them the cultural resources that they needed to develop a radical strategy of political protest--the consumer boycott. Never before had a mass political movement organized itself around disruption of the marketplace. As Breen demonstrates, often through anecdotes about obscure Americans, communal rituals of shared sacrifice provided an effective means to educate and energize a dispersed populace. The boycott movement--the signature of American resistance--invited colonists traditionally excluded from formal political processes to voice their opinions about liberty and rights within a revolutionary marketplace, an open, raucous public forum that defined itself around subscription lists passed door-to-door, voluntary associations, street protests, destruction of imported British goods, and incendiary newspaper exchanges. Within these exchanges was born a new form of politics in which ordinary man and women--precisely the people most often overlooked in traditional accounts of revolution--experienced an exhilarating surge of empowerment. Breen recreates an "empire of goods" that transformed everyday life during the mid-eighteenth century. Imported manufactured items flooded into the homes of colonists from New Hampshire to Georgia. The Marketplace of Revolution explains how at a moment of political crisis Americans gave political meaning to the pursuit of happiness and learned how to make goods speak to power.

From Publishers Weekly

The author of this profoundly important book achieves what most historians only dream of. He propels forward to a new stage of understanding a subject-the origins of the American Revolution-that is large, complex and vexed by controversy. Breen's thesis is quite simple: the colonists' experiences as consumers gave them the ability to develop new and effective forms of social action that eventuated in revolution. What's brilliant about the book is that it focuses on the slow development of the shared trust, brought about first by commerce and then by commercial protests (like "tea parties" and boycotts of British goods), essential to sustain a revolution over so large a territory and among so diverse a set of colonies. Trust is not usually a historical subject, but Northwestern University historian Breen (Imagining the Past, etc.) makes it critical to his story. There's much else to lure serious readers-insights, for example, into the awakening of women's political action and into how people can mobilize themselves for what they take to be the common good. But don't be deceived by fluent prose and diverting evidence. This is a demanding book, built upon a lifetime of learning, about a huge subject. It's also, by implication, of great current relevance. What's more, by putting economic boycotts into the center of the Revolution's origins, Breen revives an interpretive theme that's languished for 50 years. This, among many other features of the book, makes clear that those who may have thought that there was not much new to be said about the Revolution were wrong. 40 illus.
Copyright  Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。

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35 人中、32人の方が、「このレビューが参考になった」と投票しています。
Well-written, but a stretch? 2004/7/14
By カスタマー - (Amazon.com)
形式:ハードカバー
Breen writes a nice book here with lots of detail on colonists as consumers, and how the so-called market revolution impacted America prior to the Revolution. He suggests that this mass consumerism was the bond that tied Americans together and was the reason they were able to unite and rebel in 1775. My concern is that when he does expand upon the idea that this consumerism is what made colonists have something in common and allowed them to act in 1775 as a coordinated community, evidenceis lacking and Breen mostly speculates. It must have been so thus it was so, seems to be Breen's basis for conclusion.
23 人中、21人の方が、「このレビューが参考になった」と投票しています。
Outstanding, fresh and illuminating 2005/5/3
By L. Cooper - (Amazon.com)
形式:ハードカバー
I found myself approaching this book as an excellent framework, or skeleton, upon which could be hung all of the other histories and biographies of the Revolutionary period. Here we do not deal so much with great historical figures, but rather with the civic discussions that evolved over time among and between everyday people as they transitioned from British patriots into American patriots. This is a compelling explanation of how and why that happened. As primary sources, Breen draws significantly upon the newspapers, letters, advertisements and broadsides that increasingly circulated among what was, at the time, one of the most literate societies on the planet. I found this to be an outstanding piece of work that contributed greatly to my understanding and comprehension of the forces that shaped the birth of this nation.
14 人中、12人の方が、「このレビューが参考になった」と投票しています。
A very readable new interpertation of the American Revolutio 2004/9/10
By Matthew A. Cohen - (Amazon.com)
形式:ハードカバー
A strong book written in a very readable style that highlights the contribution of a developing consumer society to the political environment surrounding the revolution.

This book puts the familar events of the revolution in a new (to me) perspective. I had never really considered how incongrous it was for the colonists to attack Tea, but as I was reading those events felt both newly strange and inevitable.

I never felt bogged down in theory or arcane events, and I also felt newly empowered to effect political change through my own consumer choices.

It also provided new insight to me regarding the american art in the period.

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