"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The "Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
This software needs to be updated. First, the newer Vista operating system does not seem to work with the program and there appears to have been no new options or improvements with the program for quite some time now.
5つ星のうち 5.0Best Marketing book2008/7/1
By Jigar L. Patel - (Amazon.com)
I had this book as suppliment and class simulation along with Kotler's book at my university. Kotler was very good theory and this was real fun to have real life experience of a Marketing manager. But only helpful if used for Simulation Game played in entire class. Not recommended for individual reading for self-learning interest. For that buy Kotler's Marketing Management and read this as suppliment to that.
5つ星のうち 5.0For my Master Degree2013/2/23
By Stephen R. Samborski - (Amazon.com)
Had to buy this for my Masters. Remember, 3 hours of Grad is 6 hours of undergrad. Needed this to graduate.