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商品の説明
内容説明
"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The "Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
5つ星のうち 3.6
15件のカスタマーレビュー
2 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 2.0
Software needs to be updated
2009/5/25
By oliviagracie
- (Amazon.com)
形式:ペーパーバック|Amazon.co.jpで購入済み
This software needs to be updated. First, the newer Vista operating system does not seem to work with the program and there appears to have been no new options or improvements with the program for quite some time now.
1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
Best Marketing book
2008/7/1
By Jigar L. Patel
- (Amazon.com)
形式:ペーパーバック
I had this book as suppliment and class simulation along with Kotler's book at my university. Kotler was very good theory and this was real fun to have real life experience of a Marketing manager. But only helpful if used for Simulation Game played in entire class. Not recommended for individual reading for self-learning interest. For that buy Kotler's Marketing Management and read this as suppliment to that.
5つ星のうち 5.0
For my Master Degree
2013/2/23
By Stephen R. Samborski
- (Amazon.com)
形式:ペーパーバック|Amazon.co.jpで購入済み
Had to buy this for my Masters. Remember, 3 hours of Grad is 6 hours of undergrad. Needed this to graduate.
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Amazon.comのカスタマーレビューを見る(15)
5つ星のうち 3.6
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