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The Marketing Game!: With Student CD-ROM. Charlotte H. Mason, William D. Perreault, JR (英語) ペーパーバック – 2001/8

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"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The "Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.


Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.


  • ペーパーバック: 100ページ
  • 出版社: Irwin/McGraw-Hill; 3rd Revised版 (2001/08)
  • 言語: 英語
  • ISBN-10: 0071150463
  • ISBN-13: 978-0071150460
  • 発売日: 2001/08
  • 商品パッケージの寸法: 20.3 x 1 x 25.4 cm
  • Amazon 売れ筋ランキング: 洋書 - 1,583,549位 (洋書の売れ筋ランキングを見る)
  •  カタログ情報を更新する画像についてフィードバックを提供する、または さらに安い価格について知らせる

カスタマーレビュー にはまだカスタマーレビューはありません
星1つ で最も参考になったカスタマーレビュー (beta) 19 件のカスタマーレビュー
2 人中、2人の方が、「このレビューが参考になった」と投票しています。
Software needs to be updated 2009/5/25
投稿者 Amazon Customer - (
形式: ペーパーバック Amazonで購入
This software needs to be updated. First, the newer Vista operating system does not seem to work with the program and there appears to have been no new options or improvements with the program for quite some time now.
1 人中、1人の方が、「このレビューが参考になった」と投票しています。
Best Marketing book 2008/7/1
投稿者 Jigar L. Patel - (
形式: ペーパーバック
I had this book as suppliment and class simulation along with Kotler's book at my university. Kotler was very good theory and this was real fun to have real life experience of a Marketing manager. But only helpful if used for Simulation Game played in entire class. Not recommended for individual reading for self-learning interest. For that buy Kotler's Marketing Management and read this as suppliment to that.
A great simulation to run a successful business 2013/6/22
投稿者 Sam Achenbach - (
形式: ペーパーバック Amazonで購入
The book was excellent although it did not come with the CD. This was alright in my case since my teacher had a copy and she ran the simulation for us. Overall the book is a slow read for the first 50 pages or so slow, but is a necessity if you are going to be able to understand how to be successful. A great learning experience although!
Wonderful.... 2008/12/17
投稿者 Rebecca Donald - (
形式: ペーパーバック
I don't think you should be able to list a book title with a CD on it if the CD doesn't come with the purchase you have made. Maybe it is a ISBN problem. Good thing the professor said it's not important to passing the class. But otherwise the book is in WONDERFUL condition and I payed a GREAT price for it.
11 人中、7人の方が、「このレビューが参考になった」と投票しています。
Review of TMG! (Third Edition) by David Tonks 2003/1/23
投稿者 David Tonks - (
形式: ペーパーバック
The Marketing Game! now appears in its third incarnation, some 14 years since the original launch.
Exsiting or former users of TMG!, either faculty or students, will recognise the latest version. The basic market model remains the same as do many of the operating procedures but this marketing simulation software now works through a Windows environment and contains many enhancements to improve ease of use. It is a very worthwhile and perhaps overdue update.
One noteworthy feature of TMG! is the modest cost. Unlike some alternative marketing simulations, there is no licence fee. The operating software is supplied with the Instructor version of the manual for TMG!
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