"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The "Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
This software needs to be updated. First, the newer Vista operating system does not seem to work with the program and there appears to have been no new options or improvements with the program for quite some time now.
5つ星のうち 5.0Best Marketing book2008/7/1
By Jigar L. Patel - (Amazon.com)
I had this book as suppliment and class simulation along with Kotler's book at my university. Kotler was very good theory and this was real fun to have real life experience of a Marketing manager. But only helpful if used for Simulation Game played in entire class. Not recommended for individual reading for self-learning interest. For that buy Kotler's Marketing Management and read this as suppliment to that.
5つ星のうち 5.0Great for kids2014/6/21
By Jake Hanna - (Amazon.com)
Forget Candyland or Monopoly get the marketing game! As the parent you should probably get the professor edition and have your kids compete on making the most sales with a product that provides the most value to most of the marketplace.
5つ星のうち 4.0good book2014/5/16
By Fadi - (Amazon.com)
the book is in good shape but it didn't come with a CD, i needed it for class so i have to buy the new one to get the software
5つ星のうち 4.0A great simulation to run a successful business2013/6/22
By Sam Achenbach - (Amazon.com)
The book was excellent although it did not come with the CD. This was alright in my case since my teacher had a copy and she ran the simulation for us. Overall the book is a slow read for the first 50 pages or so slow, but is a necessity if you are going to be able to understand how to be successful. A great learning experience although!