|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
よく一緒に購入されている商品
商品の説明
内容説明
Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has no meaning? What really is a luxury product, a luxury brand or a luxury company? "The Luxury Strategy" is a definitive new work that sets the record straight. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. "The Luxury Strategy" rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. "The Luxury Strategy" explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). It describes how to implement a luxury strategy within a company and delivers clear principles for becoming - and remaining - 'luxury'.
著者について
Jean-Noel Kapferer is one of the very few worldwide experts on brand management. His best-selling book New Strategic Brand Management (also published by Kogan Page) is the key reference work for top level international MBA's. Professor at HEC Paris, the luxury research centre in Europe, he holds the Pernod-Ricard Chair on Prestige and Luxury Management. Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India. Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most prestigious luxury brands. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.
登録情報
|
この商品を見た後に買っているのは？
カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
10件のカスタマーレビュー
6 人中、5人の方が、｢このレビューが参考になった｣と投票しています。
Specific Recommendations & Excellent Analyses
2009/12/16
形式:ハードカバー|Amazonが確認した購入
Highly recommended! This one actually prompted me to get out the notebook and post-it flags. I find myself constantly referring back to this book, especially to the many helpful exercises on building brand identity and positioning.
I'm especially pleased that the authors spend some time differentiating between premium and luxury brands, which is overlooked in nearly every other luxury industry book.
I'm especially pleased that the authors spend some time differentiating between premium and luxury brands, which is overlooked in nearly every other luxury industry book.
6 人中、5人の方が、｢このレビューが参考になった｣と投票しています。
The best book on Luxury Strategy
2009/6/1
形式:ハードカバー
This is a unique book and very interesting for people involved in understanding the current and future luxury industry characteristics. It discusses the main issues and principles of luxury management, it is very clear and it mentions many practical cases from this industry. It clarifies the borders of real luxury, it is a perfect guide for entrepreneurs and managers which want to succeed in luxury branding. I suggest to read this book because it is different from the others and it is written by two internationally recognized experts in this field.
5 人中、4人の方が、｢このレビューが参考になった｣と投票しています。
A title highly recommended for any basic business collection
2009/9/14
形式:ハードカバー
THE LUXURY STRATEGY: BREAK THE RULES OF MARKETING TO BUILD LUXURY BRANDS discusses the luxury market and how to break in, and comes from two industry insiders who analyze what makes a luxury brand and how to employ strategies to make the most of pricing, distribution and more. Models for profitable luxury businesses compliment tips on learning from luxury experiences in a title highly recommended for any basic business collection.
これらのレビューは参考になりましたか？
ご意見はクチコミでお聞かせください。
リストマニア
関連商品を探す
- 洋書 > Business & Investing > Management & Leadership > Management
- 洋書 > Business & Investing > Management & Leadership > Strategy & Competition
- 洋書 > Business & Investing > Marketing & Sales > Advertising
- 洋書 > Business & Investing > Marketing & Sales > Marketing
- 洋書 > Business & Investing > Marketing & Sales > Sales & Selling
- 洋書 > Nonfiction > Economics
- 洋書 > Professional & Technical > Business Management > Management & Leadership
- 洋書 > Professional & Technical > Business Management > Marketing & Sales
- 洋書 > Special Features > all foreign books
同じキーワードの商品を探す
フィードバック
- カタログ情報、または画像について報告
- 著者からのコメント
- 出版社からのコメント
|
