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商品の説明
内容説明
This title offers strategies for success. It discusses how to make your business work online. Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors. Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prine of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
著者について
Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter. Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
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5つ星のうち 4.5
2件のカスタマーレビュー
2 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 4.0
very interesting
2011/11/30
By Mr Johnson
- (Amazon.com)
形式:ペーパーバック|Amazon.co.jpで購入済み
very well put together book that inspires as it displays the best of the best in recent design. A coffee table must
have for the geek that has everything!
have for the geek that has everything!
5 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
Perfect for internet users and e-commerce companies seeking a better understanding of how the top-rated sites were created
2010/7/20
By Midwest Book Review
- (Amazon.com)
形式:ペーパーバック
The Internet Case Study Book is a top pick for business and computer collections alike. It compiles stories and statistics behind some of the most successful sites on the web, from social media to e-commerce and promotional sites. Chapters offer insights into the special challenges each company faced when creating its superior site, and provide specifics perfect for internet users and e-commerce companies seeking a better understanding of how the top-rated sites were created.
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5つ星のうち 4.5
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