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Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices. The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
著者について
Eli Pariser is a pioneer in online campaigning. He helped start Avaaz.org, one of the world's largest citizen organizations, and is now President of the five-million member MoveOn.org. He's a Senior Fellow at the Roosevelt Institute. He has written for the Washington Post and the Wall Street Journal.
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4 人中、4人の方が、｢このレビューが参考になった｣と投票しています。
形式:ペーパーバック
ユーザーの嗜好にあったサービスを提供するための技術として、ユーザーの買い物や検索の履歴から嗜好を分析する協調フィルタリングはあちこちで使われています。(言うまでもなくamazonでも)
このフィルタリングのメリットは著者も認めているものの、フィルタリングで過度にpersonalizeされてしまうと、「好みの」情報しかはいらないことから、無意識のうちに自分で情報の取捨選択ができなくなってしまいます。これについて、丁寧に説明がされています。
余談ですが、企業としてのスタートから戦略まですべてが異なるはずのgoogleとfacebookがなぜライバルになったのかといった話なんかもうまくまとまっているので、そのあたりに興味があるという方にもおすすめです。
このフィルタリングのメリットは著者も認めているものの、フィルタリングで過度にpersonalizeされてしまうと、「好みの」情報しかはいらないことから、無意識のうちに自分で情報の取捨選択ができなくなってしまいます。これについて、丁寧に説明がされています。
余談ですが、企業としてのスタートから戦略まですべてが異なるはずのgoogleとfacebookがなぜライバルになったのかといった話なんかもうまくまとまっているので、そのあたりに興味があるという方にもおすすめです。
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
47件のカスタマーレビュー
160 人中、154人の方が、｢このレビューが参考になった｣と投票しています。
Thank God the Internet isn't hiding The Filter Bubble from me!
2011/5/13
形式:ハードカバー
The Filter Bubble is an outstanding book--a compelling and important argument, delivered persuasively through real reporting, analysis, telling anecdote and hard data.
One of Eli Pariser's central points is that personalized internet services--Google, Facebook, advertising--can put you into a "you loop", in which they show you what you think you want, and then you wind up wanting those things more because you see them more often. Invisibly, your momentary impulses (click on this, ignore that) shape your reality, and your reality shapes what you respond to.
Since reading the book, I've found myself compulsively testing one of its main case studies: Google's automatically personalized search results. Try searching for "guns": I don't see the NRA on the first page, but friends do. Huge differences on "abortion" too: some people see Planned Parenthood, other people see Catholic.com. Even searching for "bias" shows different results to me vs my wife!
Drawing on history, academic research, exclusive interviews, and a huge range of other sources, the author takes a hard look at the algorithms that increasingly shape how all of us think. He contends that unchecked profit-centric personalization threatens democracy. When you read the book, you'll come away convinced. And you'll appreciate how the book itself makes our democracy stronger.
One of Eli Pariser's central points is that personalized internet services--Google, Facebook, advertising--can put you into a "you loop", in which they show you what you think you want, and then you wind up wanting those things more because you see them more often. Invisibly, your momentary impulses (click on this, ignore that) shape your reality, and your reality shapes what you respond to.
Since reading the book, I've found myself compulsively testing one of its main case studies: Google's automatically personalized search results. Try searching for "guns": I don't see the NRA on the first page, but friends do. Huge differences on "abortion" too: some people see Planned Parenthood, other people see Catholic.com. Even searching for "bias" shows different results to me vs my wife!
Drawing on history, academic research, exclusive interviews, and a huge range of other sources, the author takes a hard look at the algorithms that increasingly shape how all of us think. He contends that unchecked profit-centric personalization threatens democracy. When you read the book, you'll come away convinced. And you'll appreciate how the book itself makes our democracy stronger.
67 人中、62人の方が、｢このレビューが参考になった｣と投票しています。
Don't miss The Filter Bubble!
2011/5/15
形式:ハードカバー
The Filter Bubble does one of the most important things a book CAN do -- it sounds a warning about a major problem that has, til now, been mostly invisible. But Pariser doesn't just tell us how giants like Google and Facebook are limiting the information we see. He also explains, in clear, energetic prose, how the personalization of the Internet is affecting our relationships, our identities, our creativity and our democracy. As an added bonus, the book is a highly engaging and entertaining read -- packed with insights and anecdotes from fields as diverse as urban planning, advertising, literature, sociology, and computer science. At a time when exposure to surprising and challenging information is getting harder and harder to come by, this book will definitely broaden your perspective.
60 人中、54人の方が、｢このレビューが参考になった｣と投票しています。
An absolute must read for anyone who uses the Internet, left or right.
2011/5/13
形式:ハードカバー
This riveting book picks up where Pariser's explosive TED talk left off. In a voice that is as fun to read as it is smart, The Filter Bubble arms readers with a thorough understanding of the powers at play on the Internet today -- how they invisibly affect your experience, the implications of these effects for the individual as well as for society, and what each of us can do about it.
Anyone who Googles, gets news online, shops online, or uses Facebook simply must read this book.
Anyone who Googles, gets news online, shops online, or uses Facebook simply must read this book.
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