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What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happensthe culmination of one of the greatest turnarounds in baseball history.
In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs colleagues Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. But the incoming regime came armed with a master plan: to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivalsand prevail.
Together with “boy genius” general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the “devil” from the team’s nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game’s intangiblesthat extra 2% that separates a winning organization from a losing onethey were able to deliver to Tampa Bay something that Billy Beane’s “Moneyball” had never brought to Oakland: an American League pennant.
A book about what happens when you apply your business skills to your life’s passion, The Extra 2% is an informative and entertaining case study for any organization that wants to go from worst to first.
In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs colleagues Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. But the incoming regime came armed with a master plan: to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivalsand prevail.
Together with “boy genius” general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the “devil” from the team’s nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game’s intangiblesthat extra 2% that separates a winning organization from a losing onethey were able to deliver to Tampa Bay something that Billy Beane’s “Moneyball” had never brought to Oakland: an American League pennant.
A book about what happens when you apply your business skills to your life’s passion, The Extra 2% is an informative and entertaining case study for any organization that wants to go from worst to first.
著者について
Jonah Keri is the co-author and editor of Baseball Between the Numbers: Why Everything You Know About the Game Is Wrong, as well as a contributor to ESPN.com, SI.com, Baseball Prospectus, The New York Times, The Wall Street Journal, and other publications. He writes the flagship stock market column for Investor’s Business Daily and has been named the lead baseball analyst for the new Bloomberg sports venture.
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最も参考になったカスタマーレビュー
2 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
形式:ハードカバー
タイトルにあるウォールストリートの話はあまり突っ込んで語られません。レイズの経営陣が、ウォールストリート出身という話や、球団がリスクを負わない球団が行使できるオプションが、リスク無しで利益を上げられる裁定取引に例えられている位です。
ただ野球本としては、すごく面白い！レイズが強くなっていく過程が、丁寧に書かれています。１００敗を避けるための補強をしないとか、怪我の兆候を察知する専門家がいるなど野球ファン必読のエピソード満載です。ちなみに、広島バリントンのドラフト１位秘話が７９ページに載っていますので、そこだけでも是非読んでみてください。
ただ野球本としては、すごく面白い！レイズが強くなっていく過程が、丁寧に書かれています。１００敗を避けるための補強をしないとか、怪我の兆候を察知する専門家がいるなど野球ファン必読のエピソード満載です。ちなみに、広島バリントンのドラフト１位秘話が７９ページに載っていますので、そこだけでも是非読んでみてください。
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
76件のカスタマーレビュー
47 人中、43人の方が、｢このレビューが参考になった｣と投票しています。
A lot of fluff, yet you have to read it
2011/4/12
形式:ハードカバー
A hard one! There certainly are not a lot books out on the Rays, and any intelligent baseball book is well worth a read. However, as well-intentioned as this work is, and the fact that if you are a baseball fan you are bound to read it, I cannot give it a great review. Here are a few points:
First, there really is NOT much there. It seems like it would have been a better magazine article. There is heavy repetition that is not really needed.
There are no interesting secrets, no revelations, not even a real idea of how the team works.
Tropicana Field is heavily featured; the general discussion of stadium building is interesting but how many times can the author complain about the Trop? Really, I think a reader would "get it" early in the book.
The history of the team is interesting - perhaps a history of the Rays would be a better work.
Inevitably, this will be compared to Moneyball. Face it, the author's premise/thesis is designed to appeal to fans of that work. However, this work is nowhere nearly as involved, or as interesting as Moneyball.
You do not get a lot of player info; more of this would bring the story to life. Yes, there are some anecdotes, particularly re: Garza and Longoria but not enough to really get an idea of the management mindset.
Overall, I do not regret buying this, and do not want to dissuade you, but it could have really been something great. I feel that a great book could be written about this team, but this is not it. In the meantime, this will have to do.
First, there really is NOT much there. It seems like it would have been a better magazine article. There is heavy repetition that is not really needed.
There are no interesting secrets, no revelations, not even a real idea of how the team works.
Tropicana Field is heavily featured; the general discussion of stadium building is interesting but how many times can the author complain about the Trop? Really, I think a reader would "get it" early in the book.
The history of the team is interesting - perhaps a history of the Rays would be a better work.
Inevitably, this will be compared to Moneyball. Face it, the author's premise/thesis is designed to appeal to fans of that work. However, this work is nowhere nearly as involved, or as interesting as Moneyball.
You do not get a lot of player info; more of this would bring the story to life. Yes, there are some anecdotes, particularly re: Garza and Longoria but not enough to really get an idea of the management mindset.
Overall, I do not regret buying this, and do not want to dissuade you, but it could have really been something great. I feel that a great book could be written about this team, but this is not it. In the meantime, this will have to do.
22 人中、19人の方が、｢このレビューが参考になった｣と投票しています。
Meh.
2011/4/4
形式:ハードカバー|Amazonが確認した購入
Solid sort of book, but not something I would go out of the way to recommend to a friend who has interest in baseball. I felt like I've read this before and Billy Beane was way more entertaining a character. Plus, I'm interested in the Rays, and I felt like I came away with very little understanding of the new regime. I guess just playing close to the vest is part of the Wall St strategy, but it didn't leave me too satisfied as a reader. Got to know plenty about the Naimoli-Lamar fiasco, but that was a pretty public mess, and the rehash here mainly left me with pity for Chuck Lamar. The writing is okay. Some humorous jabs and quips seep in through parenthetical asides. It's very similar to Baseball Between the Numbers (the BP compilation put out a couple years back that Keri edited, and is a little more interesting than this book) in that the author asks some interesting, offbeat questions but the intellectual energy behind the question doesn't flow through the writing. All that said though, as a baseball fan, I'm glad we're seeing more books like this one these days with good, solid analysis, especially of teams that have been overlooked for too long, just like the Rays.
5 人中、5人の方が、｢このレビューが参考になった｣と投票しています。
Insight into an organization against massive odds
2011/9/23
形式:ハードカバー
No doubt, this book will be compared with Moneyball, as it is the study of how an organization against massive odds applied a unique management style and ultimately became successful (much more successful than Beane's A's, by the way). While I certainly can't speak for Keri, I read this less as a look at a revolutionary concept like Moneyball and more as the history of how a bunch of dudes from Wall Street with no real baseball background to speak of took an organization that was among the worst run in sports and turned it into a perennial winner. It is a fascinating look into just how terribly the Rays were run before the new regime took over and some of the things that they changed once they did. It also explains some of the reasons why the Rays have such problems drawing crowds (spoiler alert: it's not because no one likes the team). Maybe Keri intended this to be like Moneyball, but I read it almost as a history of their organization. And in that respect, I think, it is a very interesting read.
If there is one real nitpick I can come up with about the book, it is that you don't hear much from Stu Sternberg, Andrew Friedman, or Jonathan Silverman. However, seeing as how Billy Beane has finished in the AL West cellar the last few years, maybe the Rays brain trust simply didn't want to reveal too much. After sabermetrics was introduced to the wider baseball community, Billy Beane lost his competitive advantage; it is understandable that the Rays were wary of revealing too much. Also, I would have LOVED if Keri had gotten access to Vince Naimoli; he seems like a fascinating (read: insane) man.
Overall, this is not a perfect book; it can get a bit repetitive at times and there is not quite as much access to the protagonists of the book as I probably would have liked. However, I thoroughly enjoyed learning more about just how the Rays have been run throughout their history and why they are now successful in the brutal AL East. There are a couple of great anecdotes as well, including one about Albert Pujols and one about a vodka-shooting penis; these alone are worth the price of admission.
If there is one real nitpick I can come up with about the book, it is that you don't hear much from Stu Sternberg, Andrew Friedman, or Jonathan Silverman. However, seeing as how Billy Beane has finished in the AL West cellar the last few years, maybe the Rays brain trust simply didn't want to reveal too much. After sabermetrics was introduced to the wider baseball community, Billy Beane lost his competitive advantage; it is understandable that the Rays were wary of revealing too much. Also, I would have LOVED if Keri had gotten access to Vince Naimoli; he seems like a fascinating (read: insane) man.
Overall, this is not a perfect book; it can get a bit repetitive at times and there is not quite as much access to the protagonists of the book as I probably would have liked. However, I thoroughly enjoyed learning more about just how the Rays have been run throughout their history and why they are now successful in the brutal AL East. There are a couple of great anecdotes as well, including one about Albert Pujols and one about a vodka-shooting penis; these alone are worth the price of admission.
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