The Complexity Crisis--Why Too Many Products, Markets & Customers Are Crippling Your Company - And What To Do About It
John Mariotti's new book , The Complexity Crisis, is a must read journey through the morass of burgeoning complexity facing today's businesses and out again into a cleaner and more competitive future. Mr. Mariotti identifies an aggressive focus on reducing the nonvalue-adding complexity in your business and creatively managing the value-related complexity as the perfect strategic response to the current tightened market conditions. Mr. Mariotti identifies the explosion of complexity as a two-edged sword and shows us how to wield it to our advantage.
The Complexity Crisis is rich in simple, concrete examples of how complexity relentlessly increases in businesses, dragging down profitability while overwhelming the processes and systems used to manage the business. Mr. Mariotti defines a simple, concrete six-step path to reducing our business' complexity.
He then shows us how wield as a competitive weapon key product, service and channel complexities by finding ways to manage them better than our competitors. The Complexity Crisis is an excellent guidebook to the strategic opportunity available by leveraging complexity into greater competitive advantage.