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商品の説明
内容説明
A bold new way to tackle tough business problemseven if you draw like a second grader
When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show.
THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show.
THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
From Publishers Weekly
The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a watershed moment: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with tools and rules to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the SQVID a clumsy acronym for a full brain visual work out designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. Illus. (Mar 13)
Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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6 人中、4人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
Visual Thinkingはすごいぞ,
By ぱぱまさ (東京都) - レビューをすべて見る
レビュー対象商品: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (ハードカバー)
amazonの米国サイトでみつけ、Visual Thinkingという、聞きなれないがインパクトのあるキーワードがとても気になり読んでみた。Visual Thinkingは、ビジネス上の複雑な問題を整理し、解決まで導く。本書では、Visual Thinkingを進めるためのフレームワークを紹介している。 特に、どんな時にどのような絵を描けば効果的かについて説明されていて、とても参考になる。例えば、「誰・何」という事を説明をするときはポートレイト型の絵で、「どのくらい」はチャート、「どこ」はマップ、「いつ」はタイムライン、などである。 全ページ著者の手書きの絵が満載で、その絵により理解が深まる。また、実際のケーススタディをVisual Thinkingを使って対応する例もあり、実践的でもある。 私の経験でも、単なる文章の羅列の資料はあまり注目されないが、簡単な絵があるだけで理解が深まり・積極的なディスカッションにつながったという事はある。 本書の内容は、私の今後の提案・プレゼン活動で大いに役に立つ。
2 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
本の大きさの意味,
By 勉強しなくちゃ "研究大志" (富山県高岡市) - レビューをすべて見る
レビュー対象商品: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (ハードカバー)
本の大きさがまずナプキンを４つにたたんだサイズです。よく、米国のベンチャー企業の起業のアイデアは、飲食店でまとめられ、その時のツールがナプキンで、それに書かれていると聞いたことがあります。 それが実感できる本です。 ちゃんとしたレストランを除く日本の飲食店では、このサイズのナプキンは置いてないので、このアプローチは無理ですね。 でも楽しめます。絵もなかなか味があります。
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