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商品の説明
内容説明
A bold new way to tackle tough business problemseven if you draw like a second grader
When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show.
THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show.
THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
From Publishers Weekly
The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a watershed moment: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with tools and rules to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the SQVID a clumsy acronym for a full brain visual work out designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. Illus. (Mar 13)
Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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カスタマーレビュー
最も参考になったカスタマーレビュー
6 人中、4人の方が、｢このレビューが参考になった｣と投票しています。
形式:ハードカバー
amazonの米国サイトでみつけ、Visual Thinkingという、聞きなれないがインパクトのあるキーワードがとても気になり読んでみた。
Visual Thinkingは、ビジネス上の複雑な問題を整理し、解決まで導く。本書では、Visual Thinkingを進めるためのフレームワークを紹介している。
特に、どんな時にどのような絵を描けば効果的かについて説明されていて、とても参考になる。例えば、「誰・何」という事を説明をするときはポートレイト型の絵で、「どのくらい」はチャート、「どこ」はマップ、「いつ」はタイムライン、などである。
全ページ著者の手書きの絵が満載で、その絵により理解が深まる。また、実際のケーススタディをVisual Thinkingを使って対応する例もあり、実践的でもある。
私の経験でも、単なる文章の羅列の資料はあまり注目されないが、簡単な絵があるだけで理解が深まり・積極的なディスカッションにつながったという事はある。
本書の内容は、私の今後の提案・プレゼン活動で大いに役に立つ。
Visual Thinkingは、ビジネス上の複雑な問題を整理し、解決まで導く。本書では、Visual Thinkingを進めるためのフレームワークを紹介している。
特に、どんな時にどのような絵を描けば効果的かについて説明されていて、とても参考になる。例えば、「誰・何」という事を説明をするときはポートレイト型の絵で、「どのくらい」はチャート、「どこ」はマップ、「いつ」はタイムライン、などである。
全ページ著者の手書きの絵が満載で、その絵により理解が深まる。また、実際のケーススタディをVisual Thinkingを使って対応する例もあり、実践的でもある。
私の経験でも、単なる文章の羅列の資料はあまり注目されないが、簡単な絵があるだけで理解が深まり・積極的なディスカッションにつながったという事はある。
本書の内容は、私の今後の提案・プレゼン活動で大いに役に立つ。
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
120件のカスタマーレビュー
133 人中、126人の方が、｢このレビューが参考になった｣と投票しています。
The simple cover and concept shields a deeply powerful tool
2008/4/1
形式:ハードカバー
I saw the book on the shelf at Borders and the cover caught my attention. I read the first few pages and knew I had to read the rest.
I am a technical trainer and writer and have been teaching classes for more than 10 years now. For the last 7 years I've been using a pen tablet in my classes to draw diagrams on-the-fly while lecturing about different technology concepts. The attendees have given phenomenally positive feedback about this learning method.
Now, I find this book that not only validates the process I've been using but helps me take it to the next level. The author reveals the four steps to visual thinking and the six problem categories that we all face. He shows you how to do it with case studies and examples that are practical.
One thing that I think many will find helpful is the way the author quickly removes any fear of drawing you may have. He gives the testimony of many attendees that he has helped overcome this fear of drawing in front of others. Personally, my family plays Pictionary very regularly because I want my children to be comfortable with this process.
My favorite part was the Appendix: The Science of Visual Thinking. I found it very interesting as it presents scientific research as it relates to this simple process.
If you want a great new way to solve problems and a great way to communicate ideas, I think you'll find this book very useful.
Excellent!
I am a technical trainer and writer and have been teaching classes for more than 10 years now. For the last 7 years I've been using a pen tablet in my classes to draw diagrams on-the-fly while lecturing about different technology concepts. The attendees have given phenomenally positive feedback about this learning method.
Now, I find this book that not only validates the process I've been using but helps me take it to the next level. The author reveals the four steps to visual thinking and the six problem categories that we all face. He shows you how to do it with case studies and examples that are practical.
One thing that I think many will find helpful is the way the author quickly removes any fear of drawing you may have. He gives the testimony of many attendees that he has helped overcome this fear of drawing in front of others. Personally, my family plays Pictionary very regularly because I want my children to be comfortable with this process.
My favorite part was the Appendix: The Science of Visual Thinking. I found it very interesting as it presents scientific research as it relates to this simple process.
If you want a great new way to solve problems and a great way to communicate ideas, I think you'll find this book very useful.
Excellent!
122 人中、109人の方が、｢このレビューが参考になった｣と投票しています。
Needs more drawings, less chatter
2008/7/21
形式:ハードカバー|Amazonが確認した購入
I also wanted to like this book. And, to be fair, I didn't read the entire book. I just couldn't. It goes on and on about how important visual thinking is. Okay, okay, I get it. Now what? Well, the author then--as others have pointed out--paradoxically proceeds to bore us with chatter about how to proceed with using drawing and visual thinking instead of sticking to his guns and using more drawings! ATTENTION KINDLE USERS: The Kindle version's drawings of this book are barely perceptible; it's quite a chore to squint and figure out what they are supposed to be. Adjusting the font size of the text does nothing for the illustrations.
32 人中、28人の方が、｢このレビューが参考になった｣と投票しています。
Refreshing
2008/6/18
形式:ハードカバー|Amazonが確認した購入
I found this book refreshing, even relaxing, and recommend it as a gift item for any student or adult. Had I been the publisher I would have made the book larger and the visuals (by definition, handwriting and sketches) consequently larger and fresher, but what is offered suffices.
I have been immersed for the past several weeks in some of the most advanced technical automated multi-media, multi-dimensional, geospatially-grounded visualizations with time lines and cross-cutting cultural dimesions, and after all of that, this book not only stands the test of holding my attention, but proves itself equal to the task of challenging what is supposed to be "state of the art."
A few other books that come to mind that complement this one:
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace
The Attention Economy: Understanding the New Currency of Business
Selling the Invisible: A Field Guide to Modern Marketing
The Design of Dissent: Socially and Politically Driven Graphics
Information Design
Visual Interfaces to Digital Libraries (Lecture Notes in Computer Science)
I have been immersed for the past several weeks in some of the most advanced technical automated multi-media, multi-dimensional, geospatially-grounded visualizations with time lines and cross-cutting cultural dimesions, and after all of that, this book not only stands the test of holding my attention, but proves itself equal to the task of challenging what is supposed to be "state of the art."
A few other books that come to mind that complement this one:
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace
The Attention Economy: Understanding the New Currency of Business
Selling the Invisible: A Field Guide to Modern Marketing
The Design of Dissent: Socially and Politically Driven Graphics
Information Design
Visual Interfaces to Digital Libraries (Lecture Notes in Computer Science)
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